In advertising, brand awareness is everything. Whether audiences see your message can make the difference between an easy sale and a boost for your competitors. It can also be an enormous boon for consumer trust, spending likeliness, and more.
Not all brand awareness is created equal, however. Social media spending is on the rise, targeted display ads hungrily eat up ad spend, and more. But are they truly effective, or simply more white noise?
What if we told you a relatively low-tech approach to advertising and brand awareness? One that is both enormously effective and budget-friendly? It’s true – truck wraps are a smart and effective means of branding your business, promoting products, and driving consumer trust. All with a low-tech, low-involvement effort.
This advertising approach has been known to:
- Generate between 30,000 and 70,000 daily vehicular impressions.
- Be over 2.5 times more effective than static billboards.
- Have a 97% recall rate.
- And much more.
All of this, of course, assumes you’ve followed the dos and don’ts for a truck wrap. Read on to learn how to effectively plan and execute your truck wrap campaign.
The Dos
Use a Professional Designer and Professional Installation Provider
These days, with simple-to-use tools, nearly anyone can create a functional graphic design. But when it comes to something that is going to generate thousands of daily impressions, good enough isn’t really good enough.
For your truck wrap’s best visual appeal, consider hiring a graphic designer. Then, once the design is complete connect them with an installer. Together, they can craft a stunning layout that is both effective at scale and puts your company’s best foot forward.
Tailor to Your Location
One of the best things about truck advertising wraps is they can be hyperlocalized. It is essentially a cost-effective mobile billboard you can aim in the direction of your customers. Truly, a truck wrap can talk to a community in ways a nationwide ad spend never can.
Keep Things Simple
Your team is likely very excited about your truck advertising wrap plans. But don’t let this excitement turn into an all-bets-are-off approach! Keep your tagline short, your product beauty shot uncluttered, and text to a minimum. Remember, this ad needs to be effective when the truck is parked and when it’s moving.
Remember the CTA
Awareness is fine. But what’s better than fine? Action.
Give your customers something to do with your ad. Remember the inclusion of a URL, social media handle, or scannable QR code. Your truck advertising wraps can’t be everything to everyone. But your managed web properties can!
Refresh Every Now and Then
Just like your billboard and digital advertising, your truck advertising wrap needs to be refreshed for long-term effectiveness. This will keep your brand fresh in your customers’ minds. It will also ensure your company doesn’t get stuck promoting outdated products or services.
Plan to refresh your vinyl truck wrap at least once per year.
The Don’ts
Assume Costs Are One and Done
Like any ad campaign, a truck wrap awareness campaign is all about generating a healthy return on investment. But unlike a static billboard, there are overhead elements to consider beyond the costs to wrap.
Everything from your driver’s hourly wage to fuel and truck maintenance is going to drain the return from your campaign. When campaign planning, don’t forget to budget for these inherent losses. This will ensure your truck wrap cost is actually your truck wrap cost.
Neglect Inspections
Once you’ve wrapped your truck, you might be inclined to think you’re done. But because the truck is going to be constantly on the move, you need to consider wear and tear on your ad.
There’s nothing worse than a ragged billboard, mobile or otherwise, eating away at a brand’s reputation. So plan to inspect your van wrap every few months to ensure a reapplication isn’t needed.
Forget Legal Requirements
Your company truck, wrapped or not, needs to be road compliant. This means that when wrapping, it needs to adhere to all local driver safety statutes.
This is where professional truck wrapping companies come into play. By relying on their professional service, things get more manageable. You can both keep your truck wrap cost and your truck wrapping liability to a minimum.
Underestimate Testing
Just like with your digital ad spend, truck wraps can be A/B tested. Whether trying out different logos, product shots, or CTAs, you can quickly find which truck wrap style is most effective. Just don’t forget to use unique variables such as your URL to gather results!
Rely on the Best for Out-of-Home
When planning a truck wrapping campaign, it pays to partner with a trusted OOH advertising expert. AllOver Media is just such an expert.
Our advertising services range from mobile truck ads to POS digital displays. We work with our clients to ensure campaigns are effectively designed and optimized for maximum impact. When planning on your next truck wraps, AllOver Media is here to deliver results you can rely on.
