Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”
With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.
Benefits of Convenience Store Marketing
More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.
More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.
Types of Convenience Store Ads
- Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
- Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
- One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
- Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.
If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.
Plan Your Convenience Store Ads with AllOver Media
Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.
Two capabilities of C-Store ads that drive success:
- Geo targeting
- Demographic targeting
You can place ads at C-Stores within a specific distance from your locations or we can reach any demographic you choose in a market. Both of these choices have been very successful at driving business, we’ll help you build the right strategy based on what you already know about your customers. AllOver Media offers a variety of C-Store advertising channels for you to pick from or you can combine them for greater visibility. Our advertising products put your message in front of on-the-go consumers frequenting these locations that traditional media can’t reach. These distraction-free zones create invaluable opportunities for your brand to successfully enhance experiences, drive awareness and inspire action. Options include:
- Gas Pump Advertising
- Gas Nozzle Advertising
- Ice Box Wraps
- One Sheet Posters
