Objective

Raise awareness of nearby Honda dealerships and drive people to visit.

Honda advertisement on the nozzle of a gas pump

Strategy

SoCal Honda wanted to reach people within a 3 mile radius of their dealerships. With 5 creative changes throughout the campaign, they were able to promote the new and innovative changes to their vehicles throughout an 11 month program.

Honda ad that reads, "Dirt is such a pain in the glass."

Tactics

We delivered their message using Gas Pump Advertising, engaging people for 4-5 minutes at the pump when their vehicle was top of mind. Window clings helped support their brand presence and deliver additional frequency.

Honda advertisement wrapped around a windshield cleaner at a gas station

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