From your local metro area to interstate highways, you’ve probably seen your fair share of digital mobile billboard advertising while commuting to work or traveling out of town for the weekend.
What is Mobile Billboard Advertising?
Mobile billboards are an effective platform used for out of home (OOH) advertising. These ad displays are traditionally wrapped around the sides of trucks, providing greater visibility of a brand and custom messaging to passing drivers, pedestrians, and daily commuters.
If you’re just getting started in the world of digital mobile billboard advertising, you may have certain questions about how it works, why it’s effective, and whether this marketing approach is best for your business.
To help you learn the basics of truckside advertising, here are the answers to three commonly asked questions:
Why Are OOH Truck Ads Better for Certain Brand Advertising?
There are multiple mediums that can benefit your brand’s OOH advertising campaigns, including wallscapes and murals, door hangers, posters, and much more. Truck advertising can become most effective in targeting new leads (and/or current customers) when launching new products or store locations, or advertising special discounts or price cuts. Truck ads create a sense of urgency, as well, and provide a clear messaging while your customers are nearby to help draw them into your stores faster. Research shows that truck ads also create familiarity with your brand, encouraging shoppers to choose your products over your competitors.
How Much Does It Cost to Advertise on a Digital Mobile Billboard Truck?
Digital mobile billboard rates can range based on how many trucks you plan to advertise on and whether you choose truck wraps or digital advertising displays. LED billboard trucks, for example, can include video streaming, animated art, static images, and other digital components to help attract larger audiences with a unique, one-of-a-kind display that showcases your brand’s identity. To learn more about digital mobile billboard trucks or to get an accurate estimate on how much it would cost to invest in truck advertising, contact AllOver Media for a consultation today!
Is Digital Mobile Billboard Advertising Worth the Investment?
It shouldn’t surprise us that digital mobile truck advertising generates 2.5 times more customer awareness than a static billboard display. Though a billboard may grab your customers’ attention for a passing second, there are many other displays and attractions competing for their attention. Mobile billboard advertising, in comparison, helps you target customers wherever they are and wherever they’re headed next. They’re also easy to view from a distance and sit above traffic to ensure maximum exposure for your brand’s messaging. In fact, studies indicate that digital mobile billboard advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day!
Enhance Your Brand with Truck Advertising
If you’re ready to engage your customers and increase word of mouth about your brand, contact AllOver Media today. From digital billboard truck advertising to bus wraps, wallscapes , and more, our experienced team will work with you to find the best marketing solutions that complements your brand and provide a better ROI.
Digital Mobile Billboards: Messaging on the Move
People are always on the move, and there’s a lot out there competing for their attention. If you’re looking for creative strategies to get your brand messaging on the move, so it reaches more customers in multiple locations, mobile digital billboard trucks offer a flexible, cost-effective solution! 
How Mobile Billboard Trucks Help You Go the Distance
Many of us are familiar with traditional billboard displays across highways. They let us know which restaurants to try at the next exit, what shopping centers are nearby, and what popular casinos, wineries, or racetracks we have to visit while we’re in town.
Though effective, when you’re driving down the highway at a minimum of 65 mph, it’s hard to take in all the information while also concentrating on the road (and traffic) in front of you. And let’s not forget there are many billboards advertising a similar message, which might steal the spotlight from your own ad campaign.
So how do you stay competitive with your Out of Home (OOH) Advertising? You make your ad campaign move in the direction of your customers.
- More Locations. More Impressions: Rather than having your advertising static and positioned alongside your competitors, why not get your messaging up and moving along with your customers? With mobile digital billboard trucks, you have the flexibility and freedom to keep your ad campaigns on the move. This means rather than only having one opportunity to see your ad, your customers are driving alongside it.
- Increased Awareness. Decreased Cost: The more billboards you have, the higher your marketing spend will be. The size of your billboards can also affect costs, as well. With mobile digital billboard trucks, however, your ad campaigns will be in multiple places and reach more audiences without hurting your wallet. And you’ll also have the option of custom features, which grants your business added flexibility and creativity to engage customers with unique messaging, logo design, and colors for better awareness.
- Target Specific Geos. Grow Goal Conversions. Aside from added exposure for your brand, mobile digital billboard trucks allow you to put your marketing data to better use. If you know your target audience lives in a particular neighborhood or geographic region, you can schedule trucks to frequent those specific areas often or reposition them during community events or activities, where you’re sure to receive extra attention. This major advantage ensures you send your ad campaign directly to your target demographic, which will increase sales, attract interest, and connect people to your brand.
Improve Your OOH Ads with AllOver Media
Trust the experts at AllOver Media to help you reach customers with creative ad campaigns and mobile digital truck solutions! Our team will help you develop a strategy to promote better brand loyalty and awareness that keeps up with your customers’ busy lifestyle. Connect with us to learn more!
5 Advantages of Digital Billboard Truck Advertising for Brands
We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix.
A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!
The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.
Top 5 Reasons Why Digital Mobile Truck Advertising Works
- More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
- More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
- More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
- More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
- More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.
Partner with the Best in LED Mobile Billboards
Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!
Digital Mobile Truck Advertising – Four Strategies for Building Brand Awareness
Looking to kickstart your brand’s marketing strategy this year? Now is the time to begin brainstorming ideas on how to increase your brand’s engagement among audiences at home and on the go.
For decades, truck advertising has allowed companies to creatively capture the attention of new leads, as well as engage current and past customers, from anywhere on the road. And as technology continues to evolve, digital mobile truck advertising—combined with digital advertising—has become a major marketing tool to help showcase your brand’s identity, new products, services, and more!
If you’re considering the benefits of digital billboard truck advertising to enhance brand awareness and achieve better word of mouth, here are four creative campaign ideas to consider in 2020. 
Four Effective Digital Truck Advertising Campaigns to Try in 2020
- Retail Store Openings: Opening a new store location?Custom truck LED mobile billboards make spreading the word easy and convenient. Including your business’s logo, new address, and a quick call to action that encourages customers to “shop now” will help draw more attention and make it easier for passing drivers and pedestrians to understand your message and act upon its information. Scheduling the trucks’ routes in close proximity to your new location may also encourage shoppers to stop into your location that day, offering an immediate return on your investment.
- Promotional Events: If your business is planning an upcoming fundraiser, new product launch, or special event, streaming special announcements across mobile digital billboards can help create hype around the event and reach more audiences in less time. And because truckside ads are easier to view from a distance above traffic, your promotional message will always receive maximum exposure.
- Special Pricing: Cutting prices or announcing a limited special discount on products or services? There’s no better way to create a sense of urgency among customers to make a purchase than having that message spread across a mobile digital billboard.
- Event Marketing: Popup events are a great way to advertise and engage new audiences. Whether you’re promoting your product or services at a sporting event, new opening, fundraiser, or other public gathering, let your digital truck digital do the extra leg work. At AllOver Media, our latest technology LED billboard trucks can also play video, animated art, or static images to attract more customers and share your message in a custom fashion.
Ready to Plan Your 2020 Marketing Campaign?
Engage your customers and increase word of mouth about your brand this year with AllOver Media. From digital billboard truck advertising to bus wraps, digital wallscapes, and more, our experienced team will work with you to structure a marketing strategy that will enhance your brand and encourage customer loyalty all year long.
Truckside Billboards and Bus Wraps: Two Alternatives to Mobile Billboards
Truckside billboards and bus wraps, are two different yet creative and effective mobile billboard alternatives to reach your targeted audiences. Both are becoming increasingly attractive as media audiences get splintered across more channels. So why do truckside billboards and bus wraps matter and how do you use them?
Out Where the Customers Are
Truckside billboards and bus wraps work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.
In addition, they are always out where your customers are, and those customers are out there more and more often. The amount of time Americans have spent in their cars has increased by more than 30%, and the US Department of Transportation predicts that highway miles will continue to climb.
Lastly, they outperform with the lowest average cost per impression of any other media. They overtake traditional media by reaching consumers within the same half-hour they consider purchases, decide on purchases, and make purchases, usually while they are traveling.
- Eye-Catching
Your advertising is impossible to ignore when it appears on fully-wrapped trucks and buses. It has creative impact that breaks through the clutter.
- Audience Targeting
Just like mobile billboards, truckside billboards and bus wraps go where your audience lives, shops, and works. Your ad can be targeted to the specific regions that are most applicable for your campaign, exactly where you need it.
- Trackable ROI
The return-on-investment for your advertising campaign comes through tracking your ad via detailed GPS mapping. You can literally see what freeways, frontage roads, and city streets your advertisement has been seen.
Truckside advertising is most utilized for market-wide coverage, while bus wraps are utilized in urban and metropolitan areas.
- Truckside Advertising
Truckside advertising displays have specialized adhesive-backed masking films or non-adhesive, stretched vinyl banners affixed to special frames on the sides or rear on trucks running regular routes in metropolitan areas or tractor trailers running interstate routes. Truckside broadens the reach of a national, regional, or local campaign. It can provide bold design and add variety, frequency, and value to a broadcast campaign, or as a standalone campaign. You can also use truckside advertising to penetrate markets with restricted or limited outdoor advertising, as well as in saturated markets.
- Bus Wraps
Bus wraps cover municipal buses in bold, full-color advertising designs. Two different vinyls are used: one for the bus body and one for the windows, so inside passengers can view out windows while the overall outer design remains continuous.Bus wrap advertising includes double-decker style buses that effectively drive both brand recognition and sales. Your message will reach both consumers that drive as well as consumers who ride the bus.
Mobile advertising puts your message where your customers live, commute, travel, and shop. Your message goes directly to them, for as long as you need to.
The Astonishing Effects of Truckside Billboards
Truckside Billboards are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.
Benefits of Truckside Billboards
When people are looking for a large format medium to create awareness and impact, they look to Truckside Billboards to provide a constant message day in, day out throughout the marketplace.
Psychological Impact
One of the benefits of Truckside Billboards is the ability to create a “virtual fleet.” Whether a company has their own fleet of delivery trucks or not, these wrapped trucks can not only enhance a company’s/advertiser’s brand awareness but also increase their perceived market share within an area.
Truck Advertising Tips to Increase Impressions Among Your Customers
There’s no doubt mobile billboard ads like the ones found on truck advertising are effective. And that’s especially true when you compare them to static advertising billboards. Consider this: 97% of people can recall content seen on a mobile billboard.
But not all mobile billboards or truckside billboards are created equal. Just like with traditional marketing, mobile billboards are most effective when deployed strategically. Marketing strategy doesn’t discriminate, it would seem.
With that in mind, let’s explore ways you can promote your business on a mobile advertising truck smartly. These are the top truck advertising tips to ensure that when you advertise on trucks you’re not wasting your budget.
Plan Your Campaign
If you’re looking for a set-it-and-forget-it campaign, truck side advertising is not it. Mobile truck advertising may be simple to execute. But like any other marketing campaign, it’s challenging to execute well. That’s probably why you’ve seen plenty of ho-hum truckside ads for things like movers or waste disposal that felt rushed.
Instead of slapping some quick CTAs onto the side of a truck and calling it a day, go further. Plan out a full, high visibility display campaign like you would with any other medium.
Perhaps your company’s top priority is to build awareness. In a case like this, you can tease your brand before a larger, citywide reveal. Planning smaller engagements and adding to the fleet slowly over time will build brand recognition naturally.
Or, if you know a certain time or location is relevant to your business, plan your truckside spending accordingly. Rather than wasting your budget on off-hours engagements, target your campaign down to the minute and GPS location. When you customize routes, you save.
One of the best parts about mobile truck advertising is it can be as targeted as you need it to be. No longer does your billboard have to sit idly by on the side of the freeway. Execute your ads where and when you know they will be most effective.
Say Something
Countless ho-hum ads slap a logo and a tagline onto the billboard and call it a day. But your business needs more. You deserve warm audiences who understand who you are and what you offer. After all, a more primed audience means a greater potential for sales.
Rather than resting on brand awareness, ensure your campaign has something to say. Speak directly to your target demographic. Empathize with them. Give them the promise of solved problems before they even contact you.
With a campaign that relies on more than mere brand recognition, you can take the pressure off of your sales team.
Add Some Motion to Your Placement
Just because your truck is in motion doesn’t mean your ad needs to be static. By adding a digital screen to your truck side advertising, you can spice up the content you display in your campaign.
This style of digital advertising displays has immense potential, as your ad placement isn’t tied to a single look. Cycle through various screens of content. Speak to different audience segments in sequence. Or display an eye-catching animation that is sure to captivate audiences.
Consider this to convince your team. A study of roadside advertising found that drivers were more distracted by animated billboards than static ads. The same, it would stand to reason, would be true for pedestrians as well.
There are countless reasons to consider truck side advertising that pushes the envelope, technologically speaking. LED advertising trucks are just that.
Execute a Winning Truck Advertising Campaign
Like so many forms of OOH media, we are passionate about advertising campaigns that truly work. When you advertise on trucks with AllOver Media’s help, your ads can garner results. Our clients enjoy years’ worth of insights on what pushes the needle.
Are you ready to advertise on trucks and execute something special? See how AllOver Media can help!
5 Benefits of Truckside Advertising
Truckside billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, truckside advertising has actually become both more efficient and more effective in recent years. Truckside ads are creative and effective ways to reach your target audiences and becoming increasingly attractive as media audiences get splintered across more channels.
Here are 5 awesome advantages to using truckside advertising in your next campaign.
1. Audience Reach
Truck wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign. Transit advertising gives you the opportunity to target a very select segment of the population, meaning it may be possible to target by specific ethnic backgrounds, demographic characteristics, and so on.
They work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.
2. Cost
A truck wrap can be purchased for a very reasonable cost per impression.
Transit advertising outperforms with the lowest average cost per impression of any other media. It outperforms traditional media by reaching consumers within the same half-hour they are considering purchases, deciding on purchases, and making purchases — usually while they are traveling or commuting.
3. Exposure
Unlike radio, TV, or Internet advertising, your audience can’t turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.
Transit advertising appears in urban and suburban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or dining out. All day long your advertising message is viewed by current and potential customers.
4. Impact
Truck ads delivers immediate brand recognition, what you have to offer, and where consumers can find you. That larger-than-life impact leads to exceptional recall when customers seek your product or service.
With extensive market coverage and full-color designs, truck wraps deliver images that are eye-catching and memorable.
Given a variety of platforms, transit advertising can create striking images that are brought to life with 3D life-like images.
5. Frequency
Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience’s mind — especially when they are on their way to make a purchase.
There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.
Contact us about Truckside Advertising!
How Truckside Advertising Can Help With Event Marketing Promotions
Events can be your company’s first-line of customer engagement, an opportunity for positive interaction — the kind that builds loyalty. It’s no secret that the best ROI is gained by retaining existing customers and growing new ones. But what does it take to create a successful event marketing promotion? One of your most valuable advertising assets could be driving right down the street. Here are some of the ways you can use truckside advertising for event marketing promotions.
Branding Loyalty
Consider the tone, personality or character that your brand is trying to convey. An eye-catching, cohesive look and feel helps to create a seamless brand experience. The point is to a create a presence that compels consumers to engage with your message, not let it just slide by.
One way to do this is through outdoor visuals that catch the attention of event visitors and build buzz. Truckside advertising is a great cost-effective way to capture an audience’s’ attention before they even enter the event itself.
Here’s How It Can Work
MetroPCS, a prepaid wirless provider with locations in the Twin Cities and across the country, recently used truckside advertising to promote local stores in conjunction with ticket giveaways and a sponsorship of Monster Jam. We worked with the MetroPCS local marketing team to set up directional promotion for 4 area stores. Truckside advertising was also used to promote Metro PCS around US Bank Stadium and in the pits at Monster Jam inside the stadium.
Where the Consumers Live, Work, and Play
Event promotions must keep their target audiences in mind — down to where they live, work, and play. The most important advantage of Truckside Advertising to consider is the mobility – the ability to take your message directly to the consumer where it matters most.
As part of a major media mix for national exposure and event marketing (conventions, concerts, sports, special sales/introductions), they’re also ideal for building buzz before a sample distribution. Since many consumers believe the products advertised on trucks are actually being delivered in those trucks, extra truckside ads build an extra sense of expectation.
Making a Lasting Impression
Adding truckside advertising to your next event marketing promotion mix is a smart tactic. Compared to a static billboard outside the event, truckside billboard advertising clearly delivers the most bang for the buck. The American Trucking Association and the Outdoor Advertising Association of America both report that truckside graphics cost as low as $1 per thousand impressions (CPM), as compared to $2 CPM or more for static billboards or $12 CPM for a one-day quarter-page newspaper ad.
Truckside advertising is an effective, efficient way to broaden your reach at a national, regional, or local event promotion. It can add variety, frequency, and value to a broadcast campaign, or work as a standalone campaign.
Driving Tourism With Truckside Advertising
Memorial Day weekend marks the unofficial start of the summer vacation season. Family vacations, weekend adventures and trips to the cabin all make up part of the 1.7 billion personal trips for leisure purpose logged in the U.S. last year (1). State and local tourism agencies across the country are vying to attract travelers and the discretionary dollars they spend on food, lodging and activities. Each has a story to tell about why they can offer the experience people are searching for. Many need to create awareness for what they can offer prospective visitors and change existing perceptions about their destination. Truckside advertising is a powerful option for tourism marketers.
Truckside Ads Are Mobile Billboards
Reaching drivers is an important factor when marketing to travelers. For vacation trips less than 250 miles away, 97% are by personal vehicle (1). Out-of-home advertising is an efficient option for reaching large numbers of potential road-trippers. 86% of adults are away from home and the workplace sometime during the day (2). Truckside advertising is an OOH opportunity that reaches this audience while they are on-the-go. High impact, large format panels effectively deliver bold visuals that get attention. These mobile billboards reach drivers on the main highways and roadways in a market, putting messages in front of commuters. Unlike traditional billboards, they also reach people in populated retail shopping areas, convenience stores, schools and hospitals during the busiest parts of the day.
Maine Office of Tourism
To see more of our work and additional ways AllOver Media has helped tourism agencies achieve success, click here to download our guide.
1) Source: U.S. Travel Association | Bureau of Transportation Statistics – Long Distance Transportation Patterns
2) Source: USA Touch Points – Media Behavior Institute & OAAA
Product Launch Strategies with Digital Mobile Billboard Ads
Did you know that the average American spends up to 26.1 minutes commuting to work, one-way? And that’s not taking into account travel time for running errands (e.g. grocery shopping, carpooling the kids to hockey practice, etc.) and leisurely activities (e.g. travel, entertainment, dinner, etc.). It’s an undeniable fact that people spend a good fraction of their day inside their vehicles, on the go.
While this time in your car might be an annoyance as a commuter; as a business owner, it creates a unique opportunity for marketing your products and building better brand awareness with an even wider pool of customers!
Why Is Mobile Vehicle Advertising Effective?
Mobile billboard advertising offers an effective product launch strategy for businesses looking to get the word out about their new products and services. Compared to more static types of product advertising, such as highway billboards or display signage on street corners, digital billboards on trucks and city transit bus lines help you cover more ground, delivering news and creating familiarity about your products directly into the hands of potential customers.
And unlike other digital advertisements your customers might receive on their smartphones or through email, digital billboard trucks won’t get sidetracked by ad blockers or mistaken as spam in your customers’ inboxes.
Key Benefits of Mobile Vehicle Advertising:
- In a study conducted by Product Acceptance and Research, Inc.—comparing static advertising to digital mobile billboards—mobile billboards generated an increase of 107% in sales.
- The OAAA (Outdoor Advertising Association of American) confirms that digital mobile billboards geared towards drivers and passengers can reach up to 95% of Americans.
- According to research, two-thirds of motorists have a favorable opinion of companies putting graphics on their trucks.
Tips to Include in Your Digital Mobile Billboard Strategy
Simple & Clear Message: A key strategy to creating effective mobile billboard advertising is to keep your message simple, so it’s easy to interpret on the go. Though your advertisement is getting to more places, and reaching more people, in less time, your target audience is also trying to focus on the road in front of them. Therefore, ensure your brand message sparks interest and engagement in fewer words and has a clear focal point.
Consistent Tone/Brand Style: Remember that your brand’s messaging will also need to be consistent. The goal is to ensure customers associate your truck advertising display with your brand’s identity. Therefore, be sure everything from brand voice and tone to brand colors, fonts, and style is consistent across all media channels, especially digital billboards on trucks.
Ready to Go Mobile with Your Digital Billboards?
Partnering with AllOver Media’s digital billboard trucks will allow you to take control of your product launches and enhance your brand’s advertising. We offer many advanced solutions for digital billboards on trucks that include LED billboard vehicles that play video, animated art, or static images.
Contact us today to learn how we can help you prepare for your next product launch.
5 Best Truck-Side Advertisements of All Time
The best truck advertising would be campaigns that create a wide impact on consumers. Mobile billboard trucks present a unique opportunity to gain massive exposure to a wide demographic, making it a worthwhile investment.
5 Best Truck Advertising Campaigns
Using advertising trucks to create mobile ads isn’t new, but it can be effective when done right. Here’s a list of the best advertising on trucks.
1. Coca-Cola: Christmas Caravans
When it comes to iconic truck advertisements, Coca-Cola takes the cake. Trucks with advertising have been a critical part of the Coca-Cola brand since 1995. Since then, they have continuously been publishing ads around the holidays with festive campaigns to end the year on a bright note.
They are famously known for having red trucks that are full of lights parading through towns. These are special for one main reason: they resonate with audiences with their personal and heartfelt messaging. These annual campaigns are meant to tug at heartstrings, especially because they are launched during the holiday season. This is what makes them effective.
For many, seeing Coca-Cola’s bright red brigade of trucks is the official start of the holidays. Coca-Cola effectively used its branding and made it synonymous with Christmas. It’s hard to separate the two when December rolls around.
Their campaign is one of the most notable because they were able to build on it over the years with most people being familiar with their truck advertising. Marketing campaigns like theirs set the bar for other companies, making it one of the best truck advertising campaigns.
2. Budweiser and Jim Beam: Repeal Day
Budweiser is no stranger to iconic advertising. They decided to partner with Jim Beam to celebrate a holiday of their own—Repeal Day. On December 5th, 1933 Prohibition was repealed, allowing alcohol to be freely consumed.
Budweiser and Jim Beam decided to share the celebration with their competitors by parking advertising trucks just outside their competitors’ offices, inviting them to take a drink in celebration.
This a clever ad campaign because it not only targeted consumers, but it also made other brands involved. Having the mobile advertising trucks parked directly outside the competitors’ offices is a bold move and it surely paid off. They were able to get supporters of all the brands on board with celebrating Repeal Day.
The fact that they were able to leverage their brand and the following of other brands during their campaign makes it stand out as one of the best truck advertising campaigns. They targeted Miller, Sam Adams, Heineken, Yuengling—just to make a few.
3. Venmo: Mobile Pop-Up Shop
Venmo might not be the first brand to think of when it comes to OOH advertising, but their unique mobile pop-up shop truck advertising was certainly a new spin on things. The mobile pop-up shop made its way to NYU’s campus where students flocked to have selfies taken.
Venmo’s pop-up experience was a pleasant surprise complete with confetti and balloons to celebrate. This campaign kicked off the launch of their new debit card feature which targeted millennials as their potential customers.
The Venmo debit card would be available in a multitude of colors so they made sure it would be reflected in the design of the truck advertising. They created a candy-colored truck that was designed to look appealing on social media.
The main idea behind the Insta-friendly truck advertising was to bring a youthful and vibrant edge that would be shareable on social media which was on trend for their millennial demographic.
The external design of the truck simply had the Venmo brand name and logo and was more focused on building awareness. This simple campaign created a mobile billboard that was completely interactive. Students were invited in and would receive free stuff from the brand as well.
This wasn’t a mobile billboard that students could easily ignore or one that would become part of the scenery—it was made to stand out.
4. Knix: Stop Trashing Your Period
Knix didn’t want to go the traditional route with their truck advertisements for this advertising campaign. They decided to use dumpster trucks to launch their Super Leakproof underwear. This definitely makes a statement about the waste produced from the use of disposable feminine hygiene products. According to the brand, six billion tampons fill landfill every year.
Combined with the slogan “stop trashing your period,” this is a powerful message, making it one of the best truck advertising campaigns. This message for these truck ads build brand awareness and bring to light the environmentally conscious aspects of the brand.
This was a risky move given that this OOH campaign was launched during the pandemic when advertising was trying to target consumers in their homes. However, the message resonated because of the garbage truck, the slogan, and consumers’ readiness for an environmentally-friendly approach to feminine hygiene products.
5. T-Mobile: verHIDEzon
T-Mobile and Verizon are two mobile telecommunication companies with a rivalry and To-Mobile decided to make a playful attack with their verHIDEzon campaign. This is one of the best truck advertising campaigns because it highlights one of their competitor’s main flaws and directly confronts them.
Unlike Budweiser and Jim Beam who called on competitors to celebrate, T-Mobile directly confronts Verizon with a clever punchline about their questionable 5G rollout. Verizon had recently launched its 5G coverage but charged users more for this access without letting them know where exactly would get this coverage.
The advertising truck surely turned heads as it made its way to Verizon’s Manhattan location and parked right next to it. The campaign was so successful that it sent social media abuzz. They also used this opportunity to explain their own 5G offering.
This was a great move to target Verizon’s existing customers and their potential customers. Verizon’s existing customers would be tempted to make the switch to T-mobile while potential customers might be tempted to join T-Mobile.
Make Your Business Visible
Mobile billboards are effective because they allow you to directly connect to your audience when they’re on the go. By being able to physically present an ad in the right location, you can deliver your message with impact. All you need is the right partner to help you get the job done.
Looking for some help with OOH advertising? See how AllOver Media can help!
Truck Advertising and the On-the-Go Consumer
In our fast paced world, successful advertising catches the eye of the on-the-go consumer. Truck advertising is one such platform that has proven track record of effectiveness in gaining targeted market attention.
Moving Billboard Coverage
One of the main benefits of truckside advertising is the ability to provide billboard coverage where traditional billboards and other forms of out-of-home advertising are not available. Truck ads move with traffic and your consumer as the truck travels down the road making your message impossible to ignore.
Larger Than Life Impact
Truck advertising gives you a great way to provide street level impressions, whether it be on highways, freeways, city streets, or surface streets. This creates mobility and allows you to reach your target audience by promoting your event or brand.
Additionally, truck ads provide billboard coverage right at point of purchase for some of the key retailers that these trucks are making daily deliveries to. Whether it’s a big box retailer, gas station, restaurant, or grocery store, truck advertising will display your brand right outside the store in which your product is sold.
