AllOver Media’s Ultimate Guide to Out-of-Home Advertising: Trends, Types, & Future

What is Out of Home Advertising? | What is Outdoor Advertising? | OOH Advertising that Get Results | 4 Benefits of OOH Media | Amplify Your Media Mix | AllOver Media’s New Digital OOH Capabilities | How to Capture Your Consumers’ Attention | Large Scale Outdoor Advertising | Out-of-Home Advertising Examples | The Future of OOH Advertising

What is Out of Home Advertising? Everything You Need to Know About Digital OOH

We live in a world that highly relies on technology, and this trend is only expected to continue. As a business, this opens up a breadth of marketing opportunities – you can use digital tools to bring attention to your brand name, captivate your target audience and get them to learn more about what you have to offer, ultimately encouraging them to make a purchase.

Digital Out of Home (OOH) Advertising, for example, is a simple way to take the foundation of traditional signage and billboard marketing and make it more lively and engaging than ever.

But what exactly does out of home advertising mean, how does it compare to digital OOH, who should consider these options, and why is OOH so important? Let’s take a closer look.

Defining Out of Home Advertising

Advertising isn’t what it used to be. Billboards, posters, and other signs with concrete messaging have always been powerful, but digital advertising has made it easier for brands to make their names pop and go the extra mile to promote products and services.

Inside Network defines out of home advertising as “simply a traditional outdoor advertisement format, where the audience can view the ad at public places, transportation spots, routes, commercial spaces, etc.” while it defines digital out of home advertising as “an amalgamation of offline OOH advertising with the addition of digital elements in it. It uses digital screens to deliver content to the people through elevator screens, digital billboards, and television screens.”

In simple terms, OOH advertising is a type of media that people consume outside of their homes.

The biggest difference between the two is interactivity. Traditional OOH advertising is a single, fixed image that exists in the form of signage for a long period of time.

Digital OOH advertising takes advantage of digital videos, interactive text, and other technologically advanced features to create an ever-changing advertisement.

Who Needs Out of Home Advertising?

OOH advertising isn’t limited to a specific industry or business. Any company that wants to promote its own products and services is encouraged to try OOH advertising.

It’s an opportunity to extend your reach beyond television ads and social media presence. A solid OOH advertising strategy will set you up for success if you understand your target demographic and can take advantage of the locations where your audience is most likely to gather.

Where Can You Place Out of Home Ads?

Finding the right place to put your OOH ad is highly dependent on where your potential future and current customers are spending their time. If you are a clothing company for young adults, you may find yourself advertising your goods not only at the mall but also throughout college towns or salons. If you’re catering to an older demographic and have a product that can help with a medical condition, your advertisement can do best in locations like hospitals and doctor’s offices.

Some of the other places you can put an OOH advertisement on display include:

Doing your research and understanding demographic location data can help you find the optimal location for your OOH advertisement and determine the best time to put your efforts on display.

Why are Out of Home Ads so Important?

Today’s digitally inclined landscape has made it easier than ever to reach your target audience from the comfort of their own homes. Traditional television advertisements are here to stay, but the emergence of social media has added another layer of successful advertising and connection with consumers when they’re lounging around at home or navigating the workday in an office.

OOH advertisement allows you to continue the connection with these consumers, but extend your reach to others when they’re outside of the home. Digital ads allow you to engage with consumers when they’re at work, on their way to social events, and just about anywhere else.

Work with AllOver Media for All of Your Digital OOH Needs

Are you ready to take your advertising efforts to the next level? While traditional OOH advertising can help you get your business out there, a digital option can help bring your brand name to life. At AllOver Media, we can help you achieve this with ease.

As the largest out of home advertising agency in the U.S., we feel confident in our ability to help your company tell your story in the most captivating, impactful way possible.

Creative digital marketing allows you to be a thought leader in your space by adding value to your target audience’s day-to-day agenda. Our innovative digital signage allows you to put your products or services on display in a way that’s seamlessly woven into an average day, making it a positive experience instead of a disruptive one.

Even if you’re not ready to commit to a digital marketing strategy, we have other OOH advertising services we offer to customers, such as:

• Convenience store and gas station advertising
• Mobile traditional billboards
• Door hangers

Finding the right advertising campaign for your business doesn’t have to be out of reach. Learn more about our services and how we can help you increase brand awareness by connecting with us today.  

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What is Outdoor Advertising?

In today’s fast paced world, you have to meet people where they are and outdoor advertising allows you to do just that. By putting your brand boldly out there, you expand your audience reach and make an impact. But, what exactly is outdoor advertising? AllOver Media is here to break it down, so you can understand what we do! 

So, What Are Types of Outdoor Advertising 

Out-of-home (or OOH for short) advertising refers to marketing efforts that are outside of the home. With that in mind, there are limitless ways to execute a successful OOH campaign. Here are a few types that make a difference in your overall marketing strategies: 

• Walls & Murals. We love a good wallscape. Advertising on walls and murals turns your brand into an attention-grabbing piece of art. Perfect for high-traffic locations that reach both pedestrians and drivers.
• Billboards. When you hear outdoor advertising, this is probably what comes to mind first. Billboards, both digital and analog, are a bold way to get your product, offering, message, or brand out there.
• Transit. From bus wrap to truckside graphics, transit outdoor advertising reaches folks when they’re unable to simply scroll by your content. Time to grab their full attention!
  
• Convenience Store Advertising. Reach potential consumers at an undistracted moment. Convenience store and gas pump advertising offers the opportunity to create real engagement, especially when you incorporate a strong Call-To-Action.
• Digital Outdoor Advertising. From digital billboards to digital gas pump advertisements, you can strategically utilize technology to your advantage. Digital efforts give you more control about when you’re marketing so you can focus in on your target demographic. 

Other OOH Marketing Ideas: 

• EV Charging Stations. While this platform is newer, they are growing exponentially and allow you to reach a particularly targeted audience that might just be perfect for your brand and messaging. 
• Youth Sports Network. Signage at youth sports and little league events reach consumers in a relaxed and community driven atmosphere. Ideal for driving up conversations and promoting engagement. 

How to Use Outdoor Advertising

• Research where your target audience is and where they’re going. 
• Utilize geo-fencing and target specific areas where pedestrians and drivers are. 
• Consider what makes your product unique. Communicate it in a concise and creative way. 
• Most important? Brand consistency allows consumers to learn about, engage with, and eventually value what you have to offer by always letting them know what they can expect.

Creative outdoor advertising targets your ideal audience while strengthening brand awareness. By tapping into all that OOH strategies have to offer, you have the potential to make a splash!  

AllOver Media is Your OOH Advertising Expert 

When you’re ready to put your brand out there, we’re ready to support you. Take a peek at our work and strategize your marketing goals for 2021 (and beyond!). Whether you’re looking for creative outdoor advertising, or want to be inspired for your next campaign, AllOver Media has your back. Reach out, share your ideas, and let us put your ideas to work.

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Types of OOH Advertising that Get Results

When building your advertising campaign, it pays to be different. 

While traditional billboards make an impact, truly engaging OOH ads are a thing of beauty. They inspire prospective customers to act. They inspire sharing via word-of-mouth or by a quick upload to social media. They are, in a word, memorable. 

But there are countless OOH advertising types to consider when building your campaign. To be sure, not every OOH ad’s appropriate for every business. But when doing your research, it’s key to understand all the options on the table. Then, and only then, can you and your team decide what placement type is best suited for your business. 

With that said, let’s break down the different types of OOH advertising available to you. These are placement types that vary in cost, duration, scalability, and flexibility. But each of them is sure to, with the right level of creativity, get results. 

Static Out of Home Advertising 

A static billboard is a timeless tool in the marketer’s toolbelt. They may be an enormous placement on the side of a highway. Or they could be a smaller installation on a subway wall. Either way, the essence is still the same. 

Sure, billboard advertisements may be a bit ordinary. But consider the last time you saw a truly engaging billboard. Competition is low, to say the least, with most companies prioritizing awareness over actual engagement. 

Now, imagine a well thought-through campaign that prioritizes a conversation with the target audience. Buc-ee’s, a regional gas and convenience superstore chain, did just that. The brand was able to turn would-be passers through into zealots that even rank their billboard ads online. 

Now that’s engagement. 

Digital Out of Home Advertising 

If you want to take your billboard placements to the next level, consider digital OOH billboards. These placements typically run more expensive than the static variety. But with digital screens at your fingertips, the sky is the limit in terms of your creative potential. 

You could run a dynamic campaign, with multiple assets in the hopper and ready to deploy at set timed intervals. Or you could update your campaign with new calls-to-action or QR codes to point to new web properties you manage. You could even monitor engagement and completely swap out your creative in real time. 

The possibilities abound when dealing digitally. The only limitation is your team’s creativity. 

Public Transportation Advertising 

Why settle for OOH ads that are stuck in place? With transit advertising, the ads can go directly to your audience (or vice versa). With placements on public transportation, ads can dynamically run throughout an urban setting. This maximizes potential impressions in high traffic areas. 

Moreover, placements inside public transit stations and vehicles themselves equal captive audiences. Truly, this is one of the types of out of home advertising that is sure to be appreciated each and every day. 

Point of Sale Placements 

What better way to inspire an impulse purchase than with an ad placed right next to the checkout area? That 18% of in-store purchases are impulse purchases should be inspiration enough! 

There is a lot of competition at the cash register. But with a smart and engaging ad that surprises and delights audiences, things change. Even the most standard product stands to see a boost in revenue. Though it shouldn’t, this is truly one of the types of out of home advertising that often gets overlooked. 

Concepts Guaranteed to Discuss 

All of the above ideas are effective, if fairly standard. If your brand wants to be truly noticed, it pays to up your budget and up your inspiration. Large scale placements or ad campaigns that bring a smile to audience’s faces are often a big hit. And brands that employ them tend to capture a glut of attention. 

Sprite took an innovative approach when they installed beachside public shower installations made to look like Sprite dispensers. While the execution might have raised some eyebrows, the audacious concept was undeniably novel and attention-grabbing. Even today, this unconventional marketing stunt continues to be a topic of discussion, a testament to its lasting impact. 

Partner with the Best in OOH Advertising 

When devising your next ad campaign, don’t phone it in. It’s critical to consider all the different types of OOH advertising at your disposal. But even more critical is partnering with an OOH leader that can help you pull off campaign greatness. 

At AllOver Media, we have partnered with countless clients to craft memorable, engaging, results-oriented campaigns. And we are ready to partner with you. See how AllOver Media can help! 

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4 Benefits of OOH Media

Most of us are familiar with the term Out of Home Advertising. But what many people don’t realize is how this platform has (and continues to) take over the digital landscape. Out of Home (OOH) media, like OOH advertising, allows businesses to showcase their brand’s products, personas, and messaging to customers in larger geographic areas, where they’re more inclined to make a point of purchase. 

Think about seeing a giant billboard advertisement on the side of a building. It’s showcasing a happy couple enjoying a refreshing caffeinated drink. Having this billboard advertisement strategically placed near major retail centers may entice pedestrians to stop in and grab the same beverage on the way to their next destination.

Now, imagine seeing this same advertisement but rather than it staying in one place, it’s able to move along with you and span a larger area, creating more brand impressions than you ever thought possible. This is how OOH advertising has evolved into OOH media, or more simply put, digital advertising on the go!

Digital Billboard Trucks, C-Store Advertising, Bar Media, and More!

These days there are countless media platforms you can utilize to promote your products and connect more customers to your brand. At AllOver Media, we specialize in helping businesses find effective marketing solutions using creative OOH media advertising, such as:

Digital Billboard Trucks: Plan for higher customer engagement with LED billboard trucks. From playing videos to displaying animated art or static images, our mobile digital billboard trucks offer more custom options and keep your brand messaging on the move, so you reach more neighborhoods around your targeted areas. 

C-Store Advertising: Gas station advertising has revolutionized the way brands market to their customers. From gas pump and nozzle displays to ice box ads, if you’re looking to test your marketing campaigns in higher trafficked areas, c-store advertising creates a central hub, where you’re able to capture your customers’ attention longer to build better brand awareness.  

Bar Media: Believe it or not, those branded coasters you set your beer glass on at restaurants are another clever form of OOH media. Consider this: have you ever “not” noticed the logo or promotions printed on the coaster label? It’s hard to miss brand messaging that’s literally sitting right in front of you, and because most patrons like to take their time while dining out, there’s a much greater chance that the brand printed on that coaster is getting more positive exposure. 

Remember, people go out to enjoy an evening with close friends, good food, and entertainment. What better place to showcase your brand than a setting where customers are having a good time and are likely to stay longer in the same place? 

Other types of bar media we offer, include:

• Indoor Posters
• Table Tents
• Coasters
• Door & Mirror Clings
• Branded Items

Digital Indoor Ads: Whether you’ve attended a restaurant, sports bar, shopping center, or airport, you’ve likely had your attention captured by digital indoor ads. These types of OOH media allow you to showcase your brand with vibrant static messages or positive videos, all strategically placed in distraction-free areas to deliver each message directly to your consumers.

To recap, let’s breakdown the top 4 benefits of OOH Media from the examples listed above:

1. Better Customer Engagement
2. More Brand Exposure (i.e. impressions)
3. Greater Flexibility
4. More Customization

Experience the Benefits of OOH Media

The realm of OOH is constantly changing, but with help from AllOver Media, you’ll know exactly which platforms and ad campaigns will give you the greatest return on investment. We’ve helped many brands and industry leaders make a bigger impact by getting their message to customers where they are and when they need it. 

To get started planning your brand marketing strategy, contact AllOver Media.

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4 Ways OOH Can Amplify Your Media Mix

Marketers are under constant pressure to improve performance. Engagement, reach, scale, and buyer consideration are just a few of the components that are subject to this pursuit. Let’s take a look at 4 ways marketers are using out of home advertising as part of their media mix to boost the success of their campaigns.

1. 1. OOH advertising is a great way to get your message out quickly. The quality of impressions that are generated by different forms of advertising vary drastically, and influence the path of purchase in different ways. Using outdoor ads to secure high levels of quality impressions has proved to be a critical aspect of the marketing mix for some of the largest advertisers in the nation that need to reach a massive audience efficiently with a simple message.
   2. Many purchase decisions happen at a specific time of day. Tech companies such as Grubhub are finding that OOH catches their target market at times that paid search and organic search doesn’t. A previous marketing director for Grubhub shares that the food delivery service utilized “paid search on top of organic search”, but 50% of Grubhub’s orders are placed between 6pm and 8pm. In the time leading up to their orders- the ideal time to reach consumers- they are commuting home from work or school. Grubhub found that using OOH alongside paid & organic search created a low client acquisition cost and a high lifetime value. (1)
   3. Ads perform best when they are in the right place at the right time. One potential drawback to digital advertising is that it doesn’t always naturally fit well with what a user is doing when they see the ads. Out of home ads can be placed to correspond with consumer location and state of mind. The ability to deliver a message that complements what the consumer is experiencing at that moment is a key contributor to the success of OOH. (2)
   4. Successful campaigns are managed with the both the quality and cost of impressions in mind. Brands must maximize the reach of their campaigns within budget and optimal frequency. OOH helps deliver efficient advertising campaigns by reaching a targeted audience with a lower investment per impression than online or broadcast. The average cost to reach 1,000 consumers with radio is $10. The cost to reach 1,000 consumers with truckside billboards is less than $2. (OAAA US Major Media CPM Comparison, 2016)

What does the research say?

Omnicom Media Group’s BrandScience has performed extensive research on the topic of campaign effectiveness. They found that marketing campaigns result in higher sales when OOH is utilized as part of the media plan. Furthermore, when the marketing mix features a higher OOH spend, the results of the campaigns are further improved. BrandScience also concluded that the optimal ROI occurs when the “overall ad spend is low, but the proportion of OOH in the media mix is high”. (3)
As the list of advertising platforms keeps growing, the tried and true way to maximize the effectiveness of your campaign is to incorporate OOH. This specific form of advertising reaches a large audience, at the right time, for a lower cost in comparison to other advertising mediums. Some of the world’s largest advertisers are seeing improved campaign results by incorporating OOH in their media mix!

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AllOver Media’s New Digital OOH Capabilities

Here at AllOver Media, we’re continually expanding our insights and offerings to our clients. Our latest digital OOH capabilities mean there are even more opportunities to reach your target audience and spread the word about your brand.

DOOH advertising continues to grow exponentially (currently, ad spending is increasing by 6.52% annually), and we’re not ones to be left behind! Without further ado, let’s dive into some of the new options on the table. 

These carefully curated offerings maximize results for you, your specific needs, and your wildest dreams. 

Digital Large Format

Large-format media makes a statement. It could be a stunning billboard along a busy highway to an eye-catching bus shelter ad prominently positioned on a city sidewalk, ready to be viewed (and appreciated) by pedestrians and traffic.

Digital Place-Based

Placed-based digital indoor advertising uses popular and relevant environments to reach consumers on the move. 

Our most-utilized locations include: 

• Malls
• Gyms
• Office buildings
• Restaurants, bars
• Taxis 
• And more 

Talk about reaching people where they are! 

Digital Point of Purchase

Want to reach people at the ideal moment? Our Point of Purchase Signage in shopping destinations is the way to go. This option offers the unique opportunity to influence purchasing decisions in-store, right as folks are ready to pull out their wallets.

Showcase your brand in: 

• Big-box retailers
• Convenience stores
• Grocery stores 
• Pharmacies

The Benefits of DOOH Advertising: AllOver Media Style

As you weigh the benefits of DOOH advertising, consider four main advantages AllOver Media’s approach offers: 

• Contextually-Located. Location data helps us understand how target audiences move and where they frequent. Then, your ad can be placed in the perfect location, ready for the audience when they’re open to receiving it.
• Measurable Results. Our experts monitor your campaign and make any necessary adjustments. We also optimize spending, giving the best bang for your buck!
• Automated Processes. As a one-stop-shop, we offer streamlined activation to get you out there faster. After all, no one has time to lose! 
• Customizable Solutions. After building one targeting strategy, take advantage of multiple channels and make the most of your efforts. Our flexibility allows you to change your messaging in real-time, so you always stay relevant. 

Where Can My DOOH Advertising Be Displayed?

Across the Country, Around the Corner

At AllOver Media, we believe in getting the word out about what makes you unique. Contact our passionate team today to learn how – and where –  we can tell your story! Oh, and don’t forget to check back in on our blog. We routinely post industry insights about the ever-changing DOOH advertising landscape. 

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How to Capture Your Consumers’ Attention with Outdoor Advertising

From trucksides to bar coasters, our outdoor advertising platforms will help you reach your target audience at multiple points throughout their day. Our media platforms allow you to tie together a visual message with another platform like a radio campaign, allowing the two ads to work together cohesively.

With outdoor advertising, you are able to reach consumers as they go about their day visiting gas stations, convenience stores, bars, restaurants, and more. Our media assets are large, impactful, and low cost compared to other media formats. Let us help you with your advertising campaign today!

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Make a Splash with Large Scale Outdoor Advertising

Looking to catch your audience’s eye? Since the early twentieth century, business owners have been utilizing their brick-and-mortar surroundings to advertise their brand’s unique offerings.

Examples include painting murals on walls, brick buildings, and nearby skyscrapers (OOH Today)! And though some may consider this an older form of Out of Home (OOH) Advertising, having hand-painted murals or vinyl wallscapes in high traffic areas never goes out of style! 

Why Are Ads on Buildings So Effective?

Large scale outdoor ads create a major impact for your business, helping you build brand awareness and increase customer interactions with each driver and pedestrian who passes by. And because of their massive size, they’re hard to ignore, which means having them located in heavily trafficked areas equals more impressions for your products and brand image. 

To create you a “bigger” picture of how large scale outdoor ads can benefit your OOH marketing efforts, here are three ways you can optimize your vinyl wallscapes and/or murals to create more exposure and better goal conversions: 

For instance, buildings can be narrow, wide, include windows, bridges, or sharp corners. At AllOver Media, we’ve helped brands transform these limitations into creative opportunities by designing eye-catching visual ads that work around awkward spaces (pictured below: Vinyl mesh wallscape located on the main artery of Lincoln Boulevard between South Bay LA and Santa Monica).

 

2. Cross-Channel Marketing: If you follow our blog, then you already know the benefits of cross-channel marketing, but did you know that vinyl wallscapes and murals can offer other channels to optimize? You may decide to use your vinyl building advertisement to share a branded image and website link or hashtag for people to follow and learn more about your new product launch. Though very simple, offering a bit of mystery can entice customers to want to learn more about you (pictured below: hand-painted mural in West Hollywood).

Another idea is to promote your products or advertise discounts using a special code that customers need to enter on your website or in store. This will also allow you to track metrics on the success of your building ads. 

3. Cultural Components: The truth is both vinyl wallscapes and painted murals are some of the most attractive forms of OOH advertising. Why? They’re embedded in our culture norms. For centuries, big cities have displayed giant ad campaigns across large skyscrapers and city buildings. It’s a part of the metropolitan scene that people have come to expect, and it’s also a form of artistic expression. 

Let’s not forget that creating a painted mural that advertises your brand can become a unique staple in your community that people go to see, take pictures with, and share on social media, thus gaining you more exposure and awareness for your ad campaign (pictured below: Adhesive vinyl and Matte Laminate on Venice Beach Boardwalk).  

Ready to Make a Bigger Impact?

Learn how to leave a lasting impression with AllOver Media. Our team can help you design a creative OOH ad campaign that promotes your brand and drives more customers to you. 

If you’d like to see more samples of successful wallscape and mural advertising we’ve created for some of the most iconic neighborhoods in Los Angeles, reach out to us today for more details! 

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Out-of-Home Advertising Examples

We’ve all seen myriad ad spaces that, for lack of a better term, seem phoned in. A phone number, a smiling person, and maybe an obvious tagline come together to form something truly generic. Blah. 

But what if out-of-home advertising could be more? There are countless ways to rise above the competition and deliver a memorable outdoor advertising campaign to market. Above all else, OOH media must be clever, memorable, and results-driven. 

Here are just a few of the most eye-catching and unique out-of-home advertising examples to grace our eyeballs this past year. 

The Best OOH Advertising Examples and Digital Out-of-Home Advertising Examples of 2023

Think Pink

Barbie was one of the biggest films of the year. So why wouldn’t it have one of the biggest out-of-home advertising examples to match? 

Rather than feature a hum drum row of celebrity headshots, the film’s billboard campaign was decidedly more… minimalistic. In addition to some other rather clever ideas, the film’s pre-launch featured a humble billboard. A splash of signature pink and the film’s release date were all that was needed to set the moviegoing world ablaze. 

Size Matters

Okay, technically this one hit the streets in December 2022. But it’s so clever, who could blame us for including it on the list? 

Americans might be forgiven for not knowing the Swedish car brand Škoda. But their tiny billboards campaign is sure to turn that around. Placed strategically around Stockholm, this innovative campaign might have been easy to miss. Until it wasn’t. 

The car company deployed tiny billboards placed at backup camera height so that drivers would see them when parking. Škoda knew the secret to great OOH advertising. When you can’t be the biggest, you at the very least need to be the smartest. 

More Than a Mural

Oatly has been on a tear lately. Their high-end milk alternative products are not only delicious. They’re also a stunning example of how to inject personality into a brand. Just look at their oat milk carton! 

But it was the Swedish oat milk brand’s graffiti-inspired Parisian murals this past year that had us talking. The campaign brings in the company’s signature font, cheeky copy, and provocative rhetorical questions directed at the consumer. Blend with that some truck signage and content ripe for social media and there’s no doubt Oatly deserved our attention this year. 

Eye-Popping 3D

3D digital billboards might be relatively new technology. But there is something that tells us it will be a concept that stays around for a while. And with examples like Nike’s Air Max campaign in Tokyo, Japan, we’re glad to see more of this novel concept! 

It’s a stunning use of technology. And one that crafts one of the best digital out-of-home advertising examples we’ve seen in a long time. 

The product beauty shot is not exactly new. But when beautiful animation, dynamic transitions, and more combine with immersive 3D, the result is just stunning. Good on you, Nike. 

Memorable Content

Did social media get any more memorable content than it did in 2023? We don’t think so, and this brilliant and hilarious out-of-home ad’s examples from Maybelline are exactly why. Social media couldn’t help but share videos of trains and buses in London getting a glow-up. All thanks to a ridiculously sized mascara brush and the brilliant OOH team that thought of it. 

One moment on TikTok was all it took for the ad to go viral. Soon, Maybelline was basking in the free advertising that followed. Of everything on our list, this was one of the examples of out-of-home advertising that has us talking all year. 

Get Inspired for Your Next OOH Campaign

AllOver Media partners with clients of all kinds to craft out-of-home advertising examples that work. We love inspired concepts, broad-reaching campaigns, and everything else in between. And we can help you execute your campaign to the letter. 

Ready to pull off an out-of-home advertising campaign for the ages? See how AllOver Media can help! 

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Imagining the Future of Out of Home Advertising

Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay. 

For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of home advertising? There is no one right or wrong answer, but dozens of possibilities exist. Let’s explore a few of them together! 

Augmented Reality

Traditional out-of-home advertising has relied on passive awareness for its campaign content. Think billboards of the mid 20^th century through to static products at gas stations and bus stops to follow us. 

Over time, media has gotten more clever, more audience personalized, and more tech centric. Now days, with powerful, portable computers in the palms of nearly every consumer’s  hand, advertisers can leverage this technology by crafting unique, media-centric experiences that rely on an audience member’s phone to power it. 

Consider augmented reality experiences that require merely a scan of a QR code to launch. Rather than installing expensive multimedia displays and extensions, an advertiser can generate an immersive augmented experience that can even travel with the consumer as they leave the ad placement’s location. 

Personalization

While personalization has come under scrutiny in the public eye, the truth is many people would rather ads be tailored to their particular interests. According to McKinsey & Company, consumers don’t just prefer personalization; they demand it. 

With a greater reliance on technology, tracking software, cookies, and retargeting methodologies, out of home advertising experiences don’t have to be one-size-fits-all. Nor do they need to be static, like traditional OOH. 

Digital out of home advertising is smarter. DOOH ads can adapt and display information that is uniquely tailored to an consumer’s interests and buying habits. As any marketer worth their salt knows, targeted advertising is more likely to lead to conversion. 

Precise Data Tracking

If you want to boil down the future of digital out of home advertising trends into a single word, it is this: insights. 

Metrics-focused marketing empowers marketers. Without the insights offered through modern marketing means, advertisers are effectively flying blind. 

But with data insights, effectiveness can be measured, tracked, and optimized. The ability to adjust, tweak, or outright turn off a campaign gives marketers immense freedom to tailor a campaign. 

Ultimately, this is the inherent power of digital out of home advertising trends, when compared with traditional OOH. One of the areas we expect the future of out of home advertising to grow is through data tracking means and the data tracking software made available to marketers like you. 

Expect new SaaS platforms, new aggregation tools, new hooks into website and storefront APIs, and more. All of these more sophisticated technologies are sure to deepen that one critical ingredient: insights. 

Plan for the Future of Out of Home Advertising Strategically 

Consider partnering with a digital out of home advertising trends leader. At AllOver Media, we have helped countless clients devise and optimize their digital out of home advertising campaigns to great effect. See how AllOver Media can help!