Why You Should Include Gas Pump Toppers In Your Advertising Strategy

Cable_One-1.jpgCompared to other out-of-home locations for advertising, gas station advertising is currently one of the most cost-effective solutions in Out-of-Home advertising. With gas pump toppers and other gas station options, you can add can’t-miss messaging to your advertising strategy with gas station domination.

Benefits of Gas Pump Toppers

According to a recent study, 85{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of men and 75{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of women visit a convenience store or gas station at least four times a month. If you have yet to include gas pump toppers into your advertising strategy, here’s why you should.

  • Gas pump toppers are framed, full-color advertisements that are placed on top of the gas pump. Since consumers spend an average of 3-5 minutes at the pump filling their tanks, gas pump toppers have their full attention — because gas pump toppers are located at eye-level, they are viewed several times, not just once.

  • The typical consumer visits a gas station within 1-2 miles from where they live, work, or play. With trips on an average 5-7 times a month to fill up, that translates into 116,500 impressions per month, per station at 50,000 stations.

  • Gas pump toppers are the single most cost-effective advertising method to engage your consumer with your brand’s message while they’re involved in their everyday activities.

And gas station toppers become even more effective when combined with other creative ways to reach consumers while they’re filling their gas tanks: 

Gas Pump Fillboards

Ads on the nozzles used to pump the gas are becoming more and more familiar. The consumer will see them as soon as they start pumping gas.

Gas Pump FillBoard™ is an AllOver Media patented product that affixes prominently to the gas nozzle handle.  These platforms are effective as consumers must engage your message at least twice during the fueling process.

Gas Station Radio

It’s a high-quality audio system that plays professionally made advertisements that promote your products and specialty services, as well as thank customers for their patronage. 71{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of customers specifically recalled listening to Gas Station Radio after they left the pump.

Plus, AllOver Media controls 100{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of the content and can update messaging daily if necessary.

Diesel Pump Toppers

Because they spend an average of 15-20 minutes at the pump, truckers will repeatedly read and engage with your advertising message. As they spend more time out on the road, your message retains their attention.

Diesel pump topper ads are printed on weather-proof placard material and placed in frames on top of diesel fuel pumps. The same advertiser has one side of every pump under the fueling canopy. And the number of pumps vary from as few as 4 and as many as 20.

Additional Options for Gas Station Domination

Your product or service message on Squawkers, Door Clings, Concrete Graphics, Squeegees, and U-Gloves, which are disposable glove dispensers attached to gas pumps. 

U-Gloves make pumping gas less of a mess while preventing the spread of diseases and viruses, keeping drivers clean, safe and healthy at the gas station. U-Gloves create an interactive advertising opportunity promoting your brand on the dispenser and gloves.

Creatively using outdoor locations at the neighborhood gas station is a smart move for your next advertising campaign.

“It’s great for ethnic buys, or you can go to upper- or lower-end zip codes,” states AllOver Media president and CEO Tony Jacobson. “You can also do radius buys, such as gas stations within a three-mile radius of a new store.”

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