How do consumers find new destinations for their getaways? Departments of tourism are attempting to find the best ways to make an advertising impact. Their job is to attract new tourists who will bring dollars to their local economy as well as recruit the brightest workers to bring their careers to the advertised destinations. How can departments market themselves better to visitors against the numerous amounts of competition that visitors can travel to?
Standing Out of the Crowd
One way is to as a new destination is through out-of-home advertising and use eye popping creative. Out of home stands out in a crowded marketplace through bold designs and sheer scale. This can also bring advertising to unlikely locations while not being caught in the massive digital space. Ad designs visually capture the messaging agencies want to deliver to tourists and create a positive impact on consumer’s views of the advertised destination.
Creating an Impact
Changing perception about a destination requires an impactful message. Tourism advertising consistently creates that desired impact of positively affecting people’s long term views of their particular location. Potential destinations look at advertising as their bridge to their potential visitors. With approximately $4 billion being spent promoting the tourism industry, connecting consumers to destinations has become one of the largest and fastest growing sectors worldwide. On top of this funding, destinations are looking for the best way to get the most return on investment.
According to a Forbes and Longwoods International study done on North Dakota’s “Legendary” campaign, every dollar spent in that campaign generated approximately $100 in visitor spending. Not only did North Dakota find tremendous ROI in their campaign, but that same research also showed that consumers who viewed the advertising looked upon North Dakota as a more positive place to visit, a place to move to, and purchase a second home in.
AllOver Media Attracts Tourists
AllOver Media’s proven out-of-home advertising can bring that spark to your tourism advertising campaign and attract consumers to your destination. Our creative advertising can bring your tourism brand to life in unique ways. We have worked with tourism agencies across the country to engage potential visitors. The products AllOver Media offer creates a positive connection with consumers in a unique way that stand out.