Demographic Targeting
Who’s Your Audience?
You have your best chance for connection when you understand the breakdown of your consumer base and know how to target advertising by demographic. The impact that a gas station pump advertisement would have on a busy commuter would be much less relevant for a child. We track a range of demographic trends — everything from age to income — to ensure your advertisement is getting in front of those that matter most.
Targeting Options
Gender Specific Advertising
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Age Specific Advertising
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Family/Hyperlocal Advertising
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Multicultural Hyperlocal Advertising
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Household Income Advertising
Learn More >Who's Your Audience
Demographics tell a story, and this narrative guides our work. Are you trying to connect with a retired teacher or a 30 year old at a bar? Our targeting provides a snapshot into your consumers’ lives, so you’ll know how to reach them best.
Align With Activity
We have the experience and know-how to frame your messages in a way that will be palatable to a range of people. Alongside age and gender, we have a strong understanding of the myriad of consumer identities in play, and how to best target this intersectionality.
Gender Targeted Advertising
Who's Your Audience
When Alison and her sister head to the mall, your brand should engage them in a way that doesn’t disrupt their busy lifestyle. If Bill and Mike attend a hockey game and a celebratory happy hour afterwards, we ensure your advertising is primed to reach them in a way that adds rather than detracts from the experience. At AllOver Media, we have conducted research to engage with people in a way that returns results.
Align With Activity
Whether you are trying to connect with a group of women on a ladies’ night out at the local bar or your male consumers at their monthly barber shop appointment, we are there to make that happen with gender specific advertising. Our demographic targeting gives you the insight and know-how to meet your consumers where they are.
Targeting Options:
- Shopping Malls
- Bars & Restaurants
- Arenas & Stadiums
- Salons & Barber Shops
- Nightclubs
Age Related Targeted Advertising
Who's Your Audience
Understanding your consumer base and their behaviors is crucial to creating an engaging advertising experience where and when it matters most. We take a myriad of factors into consideration with our media placements — and age is a big one. If you are trying to market a children’s video game, we’ll focus on strategic family-friendly placements. At AllOver Media, we can effortlessly connect with consumers from age nine to 99.
Align With Activity
Looking to reach out to hip millennials at a crowded nightclub? Or maybe you are interested in connecting with middle-aged professionals on their daily commute. Whatever it is, we have a variety of age specific advertising options to reach a wide spectrum of ages and diverse lifestyles.
Targeting Options:
- Resort Media
- Nightclubs
- Shopping Malls
- Gas Nozzle Advertising
- Arenas & Stadiums
Family Targeted Advertising
Making Audience Engagement Child’s Play
It’s a jam-packed day for the Joneses. First breakfast with grandma at her favorite restaurant and bakery, then a trip to the zoo, and pizza and movies tonight. In between school, work, hockey practice, and dance classes, the Joneses try to carve out time for family outings every week because they feel it’s important to make time to be a family together.
Reach People Where They Live and Play
There’s no secret formula to hyperlocal family advertising engagement. If you want to engage, join them where they are — at the theater, a restaurant, or fueling up for their next adventure. Seamlessly integrating your brand into the experience is an effortless way to connect with your target audience.
- Gas Pumps
- Indoor Posters
- One Sheet Posters
- Door Hangers
Multicultural Targeted Advertising
Who’s Your Audience?
Would your product or service be most attractive to a specific cultural group? Do you know that your local multicultural advertising would be well received in a certain neighborhood or community center? We work tirelessly to create the best brand experience for your customer base using data, strategy, and innovative solutions to reach them where they are — whether they’re doing weekly banking and errands or on their way home from work.
Align with Activity
Understanding consumer identities and behaviors allows you to present products and services they want and need, where and when they are most interested in hearing about them. Our creative, eye-catching advertising solutions accurately target your audience in distraction-free zones to ensure that your message hits home.
Targeting Options:
- Door Hangers
- Gas Pump Advertising
- Restaurants & Bars
- Laundromats
Household Income Targeted Advertising
Who’s Your Audience?
Would your product or service be most attractive to a specific cultural group? Do you know that your local multicultural advertising would be well received in a certain neighborhood or community center? We work tirelessly to create the best brand experience for your customer base using data, strategy, and innovative solutions to reach them where they are — whether they’re doing weekly banking and errands or on their way home from work.
Align with Activity
Understanding consumer identities and behaviors allows you to present products and services they want and need, where and when they are most interested in hearing about them. Our creative, eye-catching advertising solutions accurately target your audience in distraction-free zones to ensure that your message hits home.
Targeting Options:
- Door Hangers
- Gas Pump Advertising
- Restaurants & Bars
- Laundromats
