The ongoing fight against opioid addiction and dependency has evolved into a major epidemic across the country. This crisis is nationwide and plagues millions of Americans and their families. Governments ranging from Local, State, and Federal are working on solutions to curb opioid dependency and solve how these prescription drugs appear on our streets as well as other synthetic and dangerous drugs.
According to the National Institute on Drug Abuse, around 130 people in the United States die each day after overdosing on opioids. (https://www.drugabuse.gov/drugs-abuse/opioids/opioid-overdose-crisis). The Centers for Disease Control and Prevention estimates that the costs of opioid use from healthcare, addiction treatment, and the involvement of our criminal justice system cost roughly $78.5 billion per year. When do we as a society step in and say enough is enough? How can we best spread awareness of the issues in this fight? We need to give people necessary outlets to reach out for help in their own personal fight against opioid abuse.
AllOver Media Partnership
AllOver Media has partnered with health departments across the country to promote awareness of the opioid crisis using out-of-home advertising. This messaging creates opportunities for people to find help on their own or for loved ones in need. Our complex product line reaches diverse channels in areas where messaging can be most effective. Some of these include:
- Convenience store and gas station products provide multiple avenues for messaging including at the pump with gas pump toppers and nozzles. Our advertising also targets gas station bathrooms with posters inside the bathroom and on the outside of the station building.
- Posters and bar media such as coasters and table tents located at the bar and inside of bathrooms, where reported usage and the threat of overdose is extremely high.
- Standees and graphics inside pharmacies where prescription drugs are purchased.
- Truckside campaigns that spread macro awareness by blanketing coverage across markets.
How to Seek Help
If you or a loved one are suffering from opioid dependency and/or addiction, please do not wait and reach out for help as soon as possible. There are excellent resources that are provided to help win the war on opioid dependency. Visit www.drugabuse.gov or call the National Drug Hotline at 1-844-289-0879 to receive more information on addiction treatment and rehabilitation.