We’re excited to help produce and place this Narcos campaign for Netflix across popular clubs and bars in New York, Los Angeles and Miami. With our superb partners – Doner LA, MediaHub and Rapport LA – we formed a team capable of delivering truly innovative executions.
Using contextual targeting in locations that resonate with the theme of the show is a great way to reach a millennial audience that frequently tunes out traditional advertising. Millennials who subscribe to streaming services like Netflix do so because they like that these services allow them to view content whenever they want, wherever they want, and without commercials (MediaPost). Promotions that enhance experiences instead of disrupting them are a better fit when catering to those preferences.
Looking for creative solutions that are on point and deliver results? Contact our team today.