The 2018-19 ski season is right around the corner! Resorts will have ski lifts running starting in November. Winter sports enthusiasts across the country are gearing up for another season of memorable experiences out on the slopes. Is your brand ready to capture the attention of our premier affluent and influential national audience?
Category: Resort Media
AllOver Media’s unique resort media advertising platform has expanded to the hugely popular Steamboat Resort in Colorado. Steamboat joins AllOver Media’s exclusive list of the top 20 North American Ski Resort partners including Aspen/Snowmass, Beaver Creek, Heavenly, Jackson Hole, Mammoth, Park City, Telluride, Vail, Whistler as well as top European destination Courchevel, France.
Steamboat is a top 10 most-visited ski resort in the world that averages a million visits per year. Located in an authentic western town, it is a family favorite with skiing for all levels as well as lots of other activities for vacationers. Over 80 Olympic athletes call it home and take advantage of its legendary powder – including more natural snow than almost any other Colorado resort.
“Our partnership with AllOver Media will elevate the customer experience by providing mountain information in a clever and convenient space,” said Dave Hunter, Vice President of Mountain Operations for Steamboat Ski & Resort Corporation. “Having trail maps front and center on the lifts of Christie Peak, Elkhead and Sundown will make it easier for guests to explore Steamboat’s trails and plan their mountain routes.”
The ski season is underway and AllOver’s Mountain Group has been busy installing ads and updated maps across our largest-ever network of premier ski resorts across the country. We’re working with another group of great brands this year including Garmin, GMC, Whole Foods and Net-A-Porter that want to reach a huge audience of affluent adventure-seekers. We’re also excited to be installing for the first time at our resorts in Courchevel, France!
These ads get installed while the lifts are running. They get slowed down just long enough for our team to swap everything out (think NASCAR pit-stop). Check out some action shots!
For ski enthusiasts all over the US, first snow is an exciting event. Getting out onto the slopes early in the season is pure bliss for snowsport participants. Last year, Denver’s first snow was November 16th, setting the pace for a long ski season in Colorado. 2017 is bringing even earlier snowfalls, with resorts like Mammoth and Whistler getting snow in September and Colorado seeing snow in early October. “We’re going to have a really early ski season out in the west,” said Dan Leonard, senior meteorologist with the Weather Company.
We’re excited to announce our network of resort partners has expanded to Europe! Ski lift ads are now available in Courchevel, France, part of Les 3 Vallées, the biggest connected ski area in the world. Courchevel joins our exclusive list of the top 20 North American resort partners, including Aspen/Snowmass, Whistler, Heavenly, Park City, Vail, Telluride, Mammoth, Beaver Creek, Jackson Hole, to name a few.
AOM’s Exclusive Chairlift Trail Map Advertising Platform is a Prime Location for Premium Brands
It can be difficult for brands to effectively reach a luxury audience. All brands struggle to engage their target audience for anything more than a few seconds. Our patented MapLink platform targets the top 2.8% of consumers by household income for 8 minutes while they ride the ski lift, unheard of via traditional and digital methods alike. Brand messages are placed in the lap of your target audience on their way up the slopes for the duration of their ski trip. Over 15 million people will get on chairlifts during the 2017-18 ski season.
Two CA Mountain Resorts Join AOM’s exclusive chairlift trail map advertising platform!
Big Bear Mountain Resort and Snow Summit are “Southern California’s Winter Playground.” Together they average approximately 800,000 skier visits each season. Both resorts are just 2 hours from LA and 3 hours from San Diego. These mountains service skiers of all types, being close to LA and San Diego makes them the perfect destination for a day trip or a weekend getaway from SoCal.
We were excited to sponsor the National Ski Areas Association National Convention and Tradeshow again this year in Phoenix, AZ. 105 degree weather was a shock to the system for our Minnesota and Colorado crew. This was our first time participating under our new ‘AllOver Media Mountain Group’ banner. The NSAA is the trade association for ski area owners and operators. It represents over 300 alpine resorts that account for more than 90 percent of the skier/snowboarder visits nationwide. We had a blast catching up with our resort partners about our media capabilities and building on relationships that help us deliver incredible marketing opportunities for our clients. Check out how we brought a little bit of the mountains to the show:
AllOver Media announced a new content partnership today with Boulder based Mountain Media. This partnership enables AllOver Media customers access to Mountain Media’s world-class creative team. Mountain Media will work in concert with AOM’s current Mountain Resort ad products team to form a new division called AllOver Media Mountain Group.