Category: Gas Pump Advertising

The Growing Value of Gas Station Advertising Amidst COVID19

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Despite many Americans being encouraged to stay at home during this time, gas stations are one of the essential services still in business. Even as store fronts close and people work from home, gas stations are continuing to operate as usual to serve the needs of their communities. Because of this, gas station advertising poses a unique opportunity to reach customers effectively during this time. 

It’s reported that the average person stops at a gas station to refuel their vehicle at least 5–7 times per month. While this statistic may be lower during this time, drivers that are filling up remain static (i.e. stand idle at the gas pump) for at least 3 minutes. This affords you an uninterrupted time slot to advertise your products and engage more customers with your unique brand messaging.

In a previous blog post, we discussed the benefits of Convenience Store Advertising and lightly touched on which platforms help boost better brand recognition and point of purchase sales, including gas pump advertising. Here, we’ll dive a little deeper on the different types of gas pump ads and how they can help you connect more customers, in less time and in more areas, to your brand.

Types of Gas Pump Advertising

Gas Pump Toppers: Gas pump toppers sit conveniently at eye level of potential customers. Drivers see your ad the first time, when approaching the pump to insert their credit card before refueling, and they see it again while they stand there waiting for the nozzle to let them know their tank is full. This type of brand exposure is so effective because it positions your ad to be seen multiple times throughout a single transaction, and it brings the customer directly to you, making it less invasive than other ad campaigns.

Gas-Nozzle Advertising: An increasingly popular method for advertising your company, gas-nozzle ads get you even closer to your target audience. Through engaging brand messaging and creative visual elements, you can instantly attract the attention of customers and keep their focus on you throughout the entire refueling process. In fact, this type of gas pump advertising can generate up to 116,000 impressions per month, per gas station, which means you’ll reach more customers across each location.

Other Creative Options: A unique aspect to gas station advertising is the option to be creative with each location’s specific layout. For example, an advertising banner placed on a gas station’s ice chest may be a great option to get in front of shoppers while they fill up. Floor decals, door tags, and other in-store advertising are effective ways to ensure your brand gets noticed near the point of sale. Be sure to ask your advertising representative about all the options available at a gas station. You may uncover some truly creative opportunities!

Getting Started with Gas Pump Advertising

According to Chrom.com, “The first step in advertising at local gas stations requires knowing everything possible about your target market…” At AllOver Media, we’ll work with you to identify your customer’s C-store personas and habits, so you can utilize gas pump advertising in either rural, metropolitan, local areas, or a combination of all three. One of the best things about this type of OOH advertising is that the majority of drivers visit gas stations that are approximately 1-2 miles away from where they live or work. This single fact allows us to help you profile target consumers with higher accuracy to ensure you bring your message to the right demographic in the right location.

To start planning and designing your gas pump advertising campaign, connect with us today for a consultation!

C-Store Advertising: Reach Your Customers Where They Live and Work

C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

Convenience Store Advertising: What Can It Do For Your Business?

Many businesses benefit from convenience store advertising (C-Stores) because we can successfully reach the right audience for you. We can help you get a mass amount of visibility out into a market very quickly and communicate a promotion or brand message to the people you need to influence. The average consumer stops within 1-2 miles of where they live and work. We use this location information to target your ads by age, income, ethnicity, and more.

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The Great Holiday Road Trip?

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How do you get to grandmother’s house? Over the river, through the woods… and likely in a car. The upcoming holidays are prime time for travel as people reconnect with family both near and far. In fact, the Thanksgiving and Christmas/New Year’s holiday periods are two of the busiest times of year for long-distance travel. (1)

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DOOH Spotlight: LA Digital Gas Pump Advertising

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Gas pump advertising gives brands an opportunity to reach a captive audience at a time they are available to engage with the message. With new digital screens, you’re able to expand your brand experience a step further, immersing consumers in digital storytelling that highlights your products or services. Find more about why this matters here.

AllOver Media selected the #1 drive market for this place-based media opportunity for top brands, products and services. Read about AllOver Media’s debut of 100 premium Los Angeles & Orange County locations here.

Want to see them in action? Check out our video.

AllOver Media gives you access to the nation’s largest network of gas stations and convenience stores for maximum ROI. Deliver your brand experience directly to consumers in a way that stands out.

Digital Gas Pump Advertising Network Debuts in Los Angeles

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We’re excited to announce the launch of AllOver TV in Los Angeles. Our new digital gas pump network provides advertisements, weather reports and other engaging content on high-definition digital screens to help inform and entertain gas station customers. With new video screens measuring 22 inches—the largest screen in the market—these gas pump ads offer bigger, brighter images that are completely glare free, even in bright sunlight. LA is the nation’s #1 drive market, providing the ideal audience for promoting products and services to consumers are on the go. Read More…

Boosting Lottery Sales

State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.

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4 Ways Gas Station Advertising Drives Traffic to Tourist Destinations

Gas Station AdvertisingWhat’s the best place to advertise your tourist destination? It’s hard to find a better location than the highway they’re driving on. If your attraction is located on the famed Route 66, it makes sense to advertise along Route 66. Another great place to advertise is within 25-50 miles of the state border — close enough to make actionable travel decisions. Gas station advertising is the ideal way to reach those audiences in both of those places.

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