Category: Convenience Store Advertising

Boosting Lottery Sales

State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.

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4 Ways Gas Station Advertising Drives Traffic to Tourist Destinations

Gas Station AdvertisingWhat’s the best place to advertise your tourist destination? It’s hard to find a better location than the highway they’re driving on. If your attraction is located on the famed Route 66, it makes sense to advertise along Route 66. Another great place to advertise is within 25-50 miles of the state border — close enough to make actionable travel decisions. Gas station advertising is the ideal way to reach those audiences in both of those places.

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Why is Gas Station Advertising So Effective? [VIDEO]

These days, advertisers are struggling with gaining attention from a target audience that is already trained to tune them out. Every media form comes with its own set of challenges for reaching a captive audience. However, one thing we can be sure of is that regardless what route a consumer travels- or what radio stations they happen to bounce between, everyone who operates a gas-powered vehicle ends up at a gas station, and while they are fueling up, they are a captive audience at the pump.

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Why You Should Include Gas Pump Toppers In Your Advertising Strategy

Cable_One-1.jpgCompared to other out-of-home locations for advertising, gas station advertising is currently one of the most cost-effective solutions in Out-of-Home advertising. With gas pump toppers and other gas station options, you can add can’t-miss messaging to your advertising strategy with gas station domination.

Benefits of Gas Pump Toppers

According to a recent study, 85{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of men and 75{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226} of women visit a convenience store or gas station at least four times a month. If you have yet to include gas pump toppers into your advertising strategy, here’s why you should. Read More…