Category: Convenience Store Advertising

Ice is Nice – Unexpected C-Store Opportunities

As we welcome the hot summer months ahead, many customers are eager to head up north to their cabins or lake houses to spend every free moment basking outdoors in the fresh air. But there’s one stop they’ll have to make before they get there. 

Ice box advertising for the Minnesota Wild hockey team.

Convenience stores offer prime real estate for advertising your products and services to customers across the state and region. And as more businesses begin to reopen post COVID-19 shutdown, and more people are able to get outside and explore local areas, now is the perfect time to launch an effective marketing campaign that targets customers on the move! 

An alternative to Out of Home (OOH) advertising, convenience-store ad campaigns are all about bringing your brand messaging to a larger demographic of customers. In a previous post, we focused on the benefits of c-store advertising for your business, but this time, we wanted to share some unique strategies to help make your brand stand out and attract the right attention!

Unique OOH Advertising Ideas

This summer, customers will be attending smaller gatherings of barbeques, fishing at nearby lakes, and heading to their family cabins for the weekend. And while they make these plans, the summer heat will continue to climb, meaning they’ll need to grab a few bags of ice along the way. 

Ice Box Advertising wraps around the exterior of the refrigerated container, which sits strategically in front of the store’s main entrance. So, when customers enter or exit the store, grab their ice, etc., they’ll see your new product launch or promotional sale multiple times, increasing brand impressions. 

Ready to Try Something Unexpected? There’s more to ice box advertising than just displaying a banner. With such an open and large space to advertise your brand, there’s a lot of flexibility and customization you’ll want to consider. Here are a few tips to help you get started:

  • Create a bold statement with your campaigns using memorable 3-D graphics, icons, or images that wrap smoothly around the ice box’s surface. This adds a surprising element that customers can’t help but notice and lean into for a closer look. 
  • Enhance your c-store advertising campaign with brighter colors, simple calls to action, and clear hierarchy. For instance, consider what the most important information on the ice box should be: your name, your logo, your promotion, or your image? Place items in order of importance so that you don’t have conflicting images or graphics competing for the customers’ attention. 
  • Incorporate unique designs or include typography along the edges of the ice box to create an interesting contrast. For instance, the ice box will likely contain two windows on each side for customers to open and retrieve their ice before closing shut. Use these compartments and angles to your advantage with creative design that still align with your brand messaging but also provide a unique perspective that customers aren’t used to seeing. 
Ice box advertising business

Plan Your C-Store Marketing Advertising with AllOver Media

Melt the competition this summer with effective OOH advertising from AllOver Media. Our team will help you expand your marketing efforts to the right locations, so you reach your target audience where they live, work, and play. 

To learn more about the benefits of ice box advertising or to find ideas on other c-store marketing strategies, contact us today. 

C-Store Advertising: Reach Your Customers Where They Live and Work

C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

Convenience Store Advertising: What Can It Do For Your Business?

Many businesses benefit from convenience store advertising (C-Stores) because we can successfully reach the right audience for you. We can help you get a mass amount of visibility out into a market very quickly and communicate a promotion or brand message to the people you need to influence. The average consumer stops within 1-2 miles of where they live and work. We use this location information to target your ads by age, income, ethnicity, and more.

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The Great Holiday Road Trip?

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How do you get to grandmother’s house? Over the river, through the woods… and likely in a car. The upcoming holidays are prime time for travel as people reconnect with family both near and far. In fact, the Thanksgiving and Christmas/New Year’s holiday periods are two of the busiest times of year for long-distance travel. (1)

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DOOH Spotlight: LA Digital Gas Pump Advertising

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Gas pump advertising gives brands an opportunity to reach a captive audience at a time they are available to engage with the message. With new digital screens, you’re able to expand your brand experience a step further, immersing consumers in digital storytelling that highlights your products or services. Find more about why this matters here.

AllOver Media selected the #1 drive market for this place-based media opportunity for top brands, products and services. Read about AllOver Media’s debut of 100 premium Los Angeles & Orange County locations here.

Want to see them in action? Check out our video.

AllOver Media gives you access to the nation’s largest network of gas stations and convenience stores for maximum ROI. Deliver your brand experience directly to consumers in a way that stands out.

Digital Gas Pump Advertising Network Debuts in Los Angeles

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We’re excited to announce the launch of AllOver TV in Los Angeles. Our new digital gas pump network provides advertisements, weather reports and other engaging content on high-definition digital screens to help inform and entertain gas station customers. With new video screens measuring 22 inches—the largest screen in the market—these gas pump ads offer bigger, brighter images that are completely glare free, even in bright sunlight. LA is the nation’s #1 drive market, providing the ideal audience for promoting products and services to consumers are on the go. Read More…

Boosting Lottery Sales

State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.

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