Summer is ramping up which can only mean one thing: it’s time to party. As people head to cabins and backyards for heartfelt reunions over barbecues and beer, many of them will be stopping along the way to pick up extra ice.
When it comes to ooh advertising trends, few locations receive more consistent, reliable traffic than an ice box, making them prime locations for advertising. These bright ads wrap around the surface of gas station ice boxes, so even if your customers don’t purchase ice on their stop, they’ll see your ad from their car or the pump. There is simply no better place to suggest a little bit of impulse shopping.
Catch Customers On The Move
Even though we often don’t notice ice when it’s there, we absolutely notice when it’s gone. It is a necessity when it comes to summer fun, and gas station ice boxes see constant traffic when the weather is warm. Though you may not be able to predict where your customers will roam this summer, you can be sure that they’ll need ice. Using gas station advertising such as ice box ads is a great way to catch customers on the move.
Make Your Ice Box Advertising Stand Out
Even though ice box advertising gets great traffic, it is still important to make sure that your ad stands out. Some ways to do so include:
- Use short, catchy phrasing that will get stuck in customers’ heads. If you can create a slogan that rhymes, all the better!
- Pick bold, unique colors that aren’t normally seen in a gas station. Avoid the normal gas station palettes that include red, blue, navy, etc.
- Show off your product. Some products, especially food-related ones, are great advertisements for themselves. Plastering a high-res picture of your famous fries on the side of an ice box will make it very difficult for customers to avoid stopping by.
- Use the 3D nature of the ice box to your advantage. Remember that your customers will be able to see all sides of the ice box, so get creative with your design! Turning the ice box into a giant version of your product, for example, is something that audiences will likely remember.
Brainstorm Summer Advertising Ideas With AllOver Media
If you’re ready to make your ice box advertising dreams a reality, AllOver Media has your back. We can help you maximize your marketing projects, to make sure you follow your customers wherever they go this summer. Want to get started? Check out our ice box advertising page and contact us today!