Category: Business

How 2nd Wind Partnered with AllOver Media to Grow Their Business [VIDEO]

In 1992, Dick Enrico founded 2nd Wind Exercise Equipment when he saw an opportunity in the market to sell and rent exercise equipment. Shortly thereafter, he began advertising in restrooms with AllOver Media’s indoor advertising products to help spread the word about his new company. Back then, it was one of his best advertising platforms because of its affordability and effectiveness to instill top-of-mind awareness of his business.

Today, 2nd Wind has used every media platform that AllOver Media offers from door hangers to gas pumps. Dick has found all of the products to be successful and measurable, with truck advertising standing out for effectively driving business.
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