Boosting Lottery Sales

State lottery organizations are consistently challenged with growing their audience base and revenue. Finding new customers and getting people that already buy lottery tickets to purchase them more often takes a thoughtful strategy and consistent effort. Influencing potential buyers when they can make a quick decision and it’s easiest to buy tickets is key.

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Outdoor Pump Topper advertising is a familiar success told by AllOver Media lottery clients. Lets face it, If it worked for several state lotteries, it will work for many!

Capture your Lotto Customer at the Point of Purchase

Traffic to gas stations and convenience stores drive a ton of business to lottery sales. Convenience stores sell approximately half of all lottery tickets sold in the United States. It’s possible to target advertising specifically to C-Stores that are confirmed lottery retailers to align the message with locations people can take action.

Below are 3 compelling reasons why C-Store advertising drives response:

  • On average, consumers fuel up 5-7 times per month at gas stations
  • Within a 3 mile radius of where they live or work
  • On average, consumers spend at least 5 minutes at the pump

Get the Scoop on AOM’s most recent Lottery Success Story

The challenge for the Illinois Lottery was to drive sales to scratch-off games at point of purchase. The AllOver Media solution was to run a test in one DMA to gauge the effectiveness of out-of-home advertising at convenience stores. Drum roll please….

34{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226}! Illinois Lottery purchased a statewide annual program with monthly creative changeouts.

Scratch-off sales increased by 34{7dd1416ee44d296125d5309095d205871b45e29241d016cbe67a952aece7c226}!