When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.
But how do you get the biggest bang for your buck and really make an impact? With all the advertising that’s out there, how do you make your door hangers stand out? Well, AllOver Media has ideas and inspiration for you, so your door hanger advertising can produce real results.
Custom door hangers catch your audience’s attention. By researching local demographics, you can add a unique touch and make your messaging stand out. Personalizing makes a difference: according to new Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
By calling upon local references, humor, or cultural touchstones, you can create an advertising campaign that people will be sure to talk about and remember.
Test Your Theory
Do you have two ideas for a door hanger? Curious whether a red or blue background reaps different results? Try both! Varying your marketing tactics or design allows you to see specifically what people respond to, which is invaluable information for your future marketing endeavors. Make sure you change one variable at a time, so you can tell exactly which element was more effective.
The FOMO Effect
Fear of missing out, or FOMO, adds an urgency to your messaging that inspires action. Use your door hanger advertising to let your consumers know there’s limited time or supplies, so they’ll need to act fast if they’re interested in your offerings. Scarcity is a motivating factor and you can use it to your advantage when advertising.
Make it Interactive
Interactive door hanger advertisements add a bonus level of fun! Scratch offs, QR codes, or tear off elements encourage folks to physically engage with your messaging. Not sure what to do with this added feature? We recommend promoting any discounts available. 67% of consumers say they’ve made a purchase they weren’t originally planning to make, solely based on getting a coupon or discount!
Need some inspiration to get started? Here are a few interactive print ads to get your marketing wheels turning. (Our favorite is #13).
AllOver Media is Here to Help!
At AllOver Media, we love using door hangers to boost your brand’s visibility, and get your messaging straight into the hands of potential customers. Contact us to put your ideas to work, and get yourself out there!
Thanks for the shoutout!
We’re delighted to be featured in OOH Today’s “The Best Outdoor Advertising Blogs” and Dash Two’s “The Best Outdoor Advertising Blogs”. Thank you for the shoutouts – we’re honored!