Tag: Beer

Booze Brands Battle for Positioning

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations. This battle for positioning can be seen in the multiple back and forth television ads and other advertising mediums, including in the 2019 Super Bowl and beyond. Coors Light and Bud Light have taken multiple swings at one another for using or not using healthy ingredients in their beverages.

Read More…