How 2nd Wind Partnered with AllOver Media to Grow Their Business [VIDEO]

Posted by AllOver Media on 02/06/2017

In 1992, Dick Enrico founded 2nd Wind Exercise Equipment when he saw an opportunity in the market to sell and rent exercise equipment. Shortly thereafter, he began advertising in restrooms with AllOver Media’s indoor advertising products to help spread the word about his new company. Back then, it was one of his best advertising platforms Read more…

Topics: Business Truckside Advertising Videos

Multicultural Advertising: Capture the Attention of Your Desired Audience [VIDEO]

Posted by AllOver Media on 01/31/2017

When looking at the makeup of our country, the United States is both ethnically and racially diverse. While this gives us a great variety of cultures, languages, and delicious cuisines, it also poses a challenge for marketers trying to reach these various audiences. As a result, multicultural advertising has now become a key component to Read more…

Topics: Multicultural Advertising Videos

3 Ways Bar Advertising Reaches Millennials

Posted by AllOver Media on 01/24/2017

Born between 1980 and 2000, millennials are the consumers every advertiser needs to keep a sharp eye on. They’re expected to spend $200 billion in 2017, when the last few members come of age and enjoy increased spending power.

Topics: Indoor Advertising

Examples of Effective Digital Indoor Advertising Campaigns

Posted by AllOver Media on 01/19/2017

Technology is changing everything — including indoor advertising. Originally known as restroom advertising, digital indoor ads are the ultimate in captive audience marketing because consumers can’t flip through, change channels, or turn them off. Here are some examples of effective digital indoor advertising to inspire your next campaign.

Topics: Indoor Advertising

Truck Advertising and the On-the-Go Consumer [VIDEO]

Posted by AllOver Media on 01/17/2017

In our fast paced world, successful advertising catches the eye of the on-the-go consumer. Truck advertising is one such platform that has proven track record of effectiveness in gaining targeted market attention. Here’s why truckside billboards should be incorporated into your next ad campaign:

Topics: Truckside Advertising Videos

4 Growing Out-of-Home Media Products

Posted by AllOver Media on 01/12/2017

Because consumers are becoming more segmented and splintered across media channels every day, one type of advertising is actually expanding. Nearly 100% of the population can be reached through out-of-home advertising. Here are 4 out-of-home media products that are growing fast and rising to the top in terms of popularity, innovation, and effectiveness.

Topics: Out-of-Home Advertising

Outdoor Advertising: How to Capture Your Consumers’ Attention [VIDEO]

Posted by AllOver Media on 01/10/2017

From trucksides to bar coasters, our outdoor advertising platforms will help you reach your target audience at multiple points throughout their day. Our media platforms allow you to tie together a visual message with another platform like a radio campaign, allowing the two ads to work together cohesively.

Topics: Out-of-Home Advertising Videos

4 Ways Gas Station Advertising Drives Traffic to Tourist Destinations

Posted by AllOver Media on 01/05/2017

What’s the best place to advertise your tourist destination? It’s hard to find a better location than the highway they’re driving on. If your attraction is located on the famed Route 66, it makes sense to advertise along Route 66. Another great place to advertise is within 25-50 miles of the state border — close Read more…

Topics: Convenience Store Advertising Gas Pump Advertising

Powerful Alternatives to Billboard Advertising [VIDEO]

Posted by AllOver Media on 01/03/2017

The goal of any solid advertising campaign is to have your audience absorb your message. Unfortunately, it has grown more and more difficult to capture the attention of your consumers, forcing us to become more creative with the ways we advertise. Here are some powerful and effective alternatives to conventional billboard advertising that are sure Read more…

Topics: Out-of-Home Advertising Videos

How Truckside Advertising Can Help With Event Marketing Promotions

Posted by AllOver Media on 12/29/2016

Events can be your company’s first-line of customer engagement, an opportunity for positive interaction — the kind that builds loyalty. It’s no secret that the best ROI is gained by retaining existing customers and growing new ones. But what does it take to create a successful event marketing promotion? One of your most valuable advertising Read more…

Topics: Truckside Advertising