AllOver Insights

State programs have been ramping up advertising. Their health campaigns provide crucial messaging to raise awareness and promote preventable care for HIV. Many are including Indoor Advertising in their media mix, an engaging option that efficiently reaches the right audience. Focused Targeting  The LGBTQ community has the highest HIV transmission rate among any demographic group Read more…

Recreational marijuana became legal in California on January 1, and the cannabis industry is rolling into action. MedMen, the state’s largest retailer and operator of 18 facilities nationwide, is coming out of the gate with a promotional campaign to bring their brand into the mainstream. They have launched what they’ve described as the largest-ever marijuana Read more…

On March 17, a crowd will start a mile away and chant their way to TCF Stadium on the University of Minnesota campus. That Saturday will be the home opener for Major League Soccer team Minnesota United FC kicking off their second year at TCF Stadium. Last year MN United brought in an average of Read more…

The ski season is underway and AllOver’s Mountain Group has been busy installing ads and updated maps across our largest-ever network of premier ski resorts across the country. We’re working with another group of great brands this year including Garmin, GMC, Whole Foods and Net-A-Porter that want to reach a huge audience of affluent adventure-seekers. Read more…

We’ve known for a while that out-of-home advertising drives more online activity than other traditional media. But did you know that it also does a better job of driving online search and social activity than banner ads? A new study from Nielsen shows that out-of-home drives more overall activity when indexed against spend. They found Read more…

Adweek just released their top picks of the year for outdoor ads that stopped people in their tracks. We’re excited to be a part of the Narcos Season 3 promo for Netflix that made the list! Other great brands that made it include Delta, Smirnoff and Lyft. Check out the full list at Adweek.

Convenience stores are part of daily life for consumers. They are also big business – over 160,000,000 customers walk through a c-store each day, generating over $550 billion in sales in 2016. C-stores make up 34.1% of all retail outlets in the U.S.

The Tampa Bay Lightning will once again host the 2018 NHL All-Star Game at Amalie Arena. The Bolts first held the event back in 1999, and this year marks the 25th anniversary of their inaugural season in ’92. Events begin on Saturday, January 28 with the skills competition and continue through Sunday with the All-Star Game.

Gen Z represents nearly $50 billion in spending power and the size of the group’s influence will grow. Already, Gen Z is larger than the Baby Boomers and Millennials in terms of population size. Growing up with constantly connected mobile devices, it was expected that this generation would fully embrace online shopping as standard practice along with Read more…

Leading into the American Music Awards on November 19, Selena Gomez is using our wallscape at Sunset & Stanley in Los Angeles to promote her new single Wolves. She’ll be performing the song live for the first time during the show. Fans can take pics in front of this unique hand-painted mural and share on social media with the Read more…