What Can I Expect from Door Hangers?
If you’re an advertiser, you know it’s hard to get in the front door. Newspapers may offer affordable ad rates, but most readers toss or recycle them after glancing at the headlines. And direct mail gets stuck in a bundle of other junk, meaning that by the time consumers notice the ad they’re ready to throw it out. That makes door hanger advertising an easy winner in this competition. Door hanger advertising is unique because it will be seen, handled, and read. Still, you may have wondered, “What can I expect by adding door hangers to my next advertising campaign?” Here are your answers.
Guaranteed Delivery
One of the first things you can expect from door hangers is guaranteed delivery. A state of the art, real-time GPS tracking system guarantees delivery of each door hanger on-time and in the correct location. Each delivery person wears a GPS tracking device, allowing you to monitor your door hanger as it’s delivered. Photos are taken of delivered door hangers providing thorough proof of a guaranteed delivery.
Targeting the Ideal Audience
Door hanger advertising is more effective than direct mail. You can target an audience as narrow as a city zip code or as broad as an entire metropolitan area, and your message doesn’t get thrown away like direct mail. Door hangers reach the ideal audience by going after targeted demographics whether that be a broad or narrow area. You can go big by targeting a large mass audience or dial in on a market niche efficiently and reduce waste when you need it.
Valuable Offers
Die-cut door hangers add “value” for the homeowners. Whether the shape of an emergency kit for a hospital emergency room, with a magnet inside, or a cutout of a large grocery bag stuffed with fresh veggies and a coupon, die-cut hangers are more likely to be kept by the consumer. Promoting a sale, or grand opening in the neighborhood, is especially effective when a valuable call to action, like a perforated coupon, is attached to the door hanger. The coupon can be detached easily and redeemed for a savings.
Free Product Samples
Door hangers are a great way to deliver product samples. If you’re introducing a new consumer product like shampoo or a snack, along with your branding campaign on television or radio, you can actually put your product right into the hands of the consumer to encourage them to try it. Simply place the sample product on the consumer’s door in a poly bag and include a coupon to drive traffic to the product retailer. Many advertisers choose this type of door hanger as a way to get their produce inside the front door.
Directly into the Consumer’s Hands
There’s no more effective way of putting your message into the hands of the consumer—literally. Door hanger advertising is effective, because the homeowner must interact with the piece. If it’s colorful or has a strong call to action, they can’t help but look at it. Door hangers also average a 2-3 times higher redemption rate than direct mail. They’re not buried in a thick envelope of coupons the consumer may or may not open. They’re not mixed in with other ‘junk mail.” They don’t fall out of unread magazines or remain unseen in newspapers that readers eventually toss out. Door hangers are a great addition to a media plan that incorporates lifestyle advertising, while reaching the consumer on a one-on-one basis.
Door Hanger Marketing Benefits
Looking for creative ways to reach more customers where they live? Door hanger marketing may be the strategy for you.
We all know there are many benefits to Out of Home (OOH) Advertising, as these types of ad campaigns leave lasting impressions with a wider pool of audiences on the go. But did you know there’s another unique advertising solution that gets your brand even closer to your target audience? Right up to their doorstep, in fact. Door hanger marketing.
Though door hanger advertising has been around the block for decades, its ability to engage target audiences and drive more sales makes it an invaluable marketing tool for any size business. But how does door hanger advertising work, and is it even effective? In this blog, we’ll uncover the biggest door hanger advertising benefits and why you should consider it for your marketing strategy.
What Are the Benefits of Door Hangers for Marketing?
Door hanger advertising strategies involve creating door hangers to promote your brand and encourage community members to learn more about your products or services.
Door hanger marketing benefits range far and wide, from helping you localize your marketing strategy to promoting a new product or upcoming sale. Marketing door hangers offer the opportunity to meet your target audience where they already are, in the comfort of their own homes.
Here are some of the biggest door hanger advertising advantages to consider.
Target Audience by Zip Code:
Identifying who your target audience is by demographic will allow you to know exactly which neighborhoods and communities to focus your door hanger marketing campaign on for better conversions. You may also decide to use neighborhoods in close proximity to your brick-and-mortar building or nearby a local retailer who supplies your brand’s products.
Make a Bigger Impact:
Though smaller in size when compared to other popular types of OOH Advertising, including digital mobile billboards or truck wrap advertising, door hanger ads allow you to be more creative and versatile with your brand messaging and packaging. For example, you can feature graphic and design elements that help your hanger ads stand apart from the competition, including unique cuts or folds.
Or you can include a free custom memento from your company, such as a branded magnet or pen. You may even decide to feature a coupon or sampling of a promotional product to instantly put your brand’s offering in the hands of future customers!
Promote a New Sale/Offering:
Door advertising allows you to get your brand directly in front of potential buyers. They also help you spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes that customers can either apply during their next in-store purchase or use online at your eCommerce store.
Everyone loves a good sale. If your company is offering a new discount, but your competitors are not, what better way to entice shoppers to choose you over the competition than with a door hanger ad? Make the most of it by containing a special discount code to help them save on their favorite products.
Want More Unique Advertising Solutions?
With more customers staying at home these days, it’s essential that your brand’s marketing efforts work even harder to reach customers where they are! With door hanger ads, you can connect customers to your brand with eye-catching display graphics that won’t get lost in the junk mail pile.
To learn more about this and other OOH advertising campaigns, contact AllOver Media today! We’ll help you define your target audiences’ persona, desires, pain points, etc., so you always know how to put the right message in the right customers’ hands!
Request more information on door hanger marketing and other OOH Advertising opportunities from AllOver Media today.
How to Make an Impact with Door Hangers
When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.
But how do you get the biggest bang for your buck and really make an impact? With all the advertising that’s out there, how do you make your door hangers stand out? Well, AllOver Media has ideas and inspiration for you, so your door hanger advertising can produce real results.
Personalize It
Custom door hangers catch your audience’s attention. By researching local demographics, you can add a unique touch and make your messaging stand out. Personalizing makes a difference: according to new Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.
By calling upon local references, humor, or cultural touchstones, you can create an advertising campaign that people will be sure to talk about and remember.
Test Your Theory
Do you have two ideas for a door hanger? Curious whether a red or blue background reaps different results? Try both! Varying your marketing tactics or design allows you to see specifically what people respond to, which is invaluable information for your future marketing endeavors. Make sure you change one variable at a time, so you can tell exactly which element was more effective.
The FOMO Effect
Fear of missing out, or FOMO, adds an urgency to your messaging that inspires action. Use your door hanger advertising to let your consumers know there’s limited time or supplies, so they’ll need to act fast if they’re interested in your offerings. Scarcity is a motivating factor and you can use it to your advantage when advertising.
Make it Interactive
Interactive door hanger advertisements add a bonus level of fun! Scratch offs, QR codes, or tear off elements encourage folks to physically engage with your messaging. Not sure what to do with this added feature? We recommend promoting any discounts available. 67% of consumers say they’ve made a purchase they weren’t originally planning to make, solely based on getting a coupon or discount!
Need some inspiration to get started? Here are a few interactive print ads to get your marketing wheels turning. (Our favorite is #13).
AllOver Media is Here to Help!
At AllOver Media, we love using door hangers to boost your brand’s visibility, and get your messaging straight into the hands of potential customers. Contact us to put your ideas to work, and get yourself out there!
Thanks for the shoutout!
We’re delighted to be featured in OOH Today’s “The Best Outdoor Advertising Blogs” and Dash Two’s “The Best Outdoor Advertising Blogs”. Thank you for the shoutouts – we’re honored!
3 Tips to Make the Most Out of Your Door Hanger Advertising Campaign
Before you launch your next door hanger campaign, check out these 3 tips to help you make the most out of it: #1. Keep in mind your Audience with multiple messages on the front and back of your door hanger or use one side for bilingual messaging to broaden your reach. #2. Leave Behinds: Consider a leave behind like a magnet, a product or even a menu. It’s a highly effective way to engage your consumer at their home and can dramatically extend the duration of your message. #3. Attract Traffic to your Business: Lastly get them in your door with a coupon or make it fun with a scratch off discount. Door hangers are an eye-catching resource to display your brand’s message without getting lost in the junk mail pile. Connect your brand to consumers more effectively by bypassing traditional direct mail that gets thrown out; use door hanger advertising to set you apart from the crowd.
GPS Capabilities of Door Hanger Advertising
Let’s face it. Door hangers are not a new idea. Advertisers have been using them for many years. But AllOver Media has layered on a couple pieces of technology that ensure your door hanger reaches that door and gets into your customer’s hands. We require all members of our door hanger delivery team to wear a GPS unit. Staff members in our office track these individuals as they make deliveries in real time via multiple computer monitors implementing geo fences. We know when, where and how fast each team member is walking. Knowing their walking speed alleviates the fear that they will just drive through the neighborhood and your door hangers will end up in a dumpster somewhere. Upon completion of door hanger delivery, you will receive proof a delivery. This is an interactive digital map with dots for every home a door hanger was delivered to. Some of them even have photo icons you can click through to see a photo of your door hanger on their actual door. Door Hangers are guaranteed to make an impression on your target audience. Many people sort their mail into two categories: junk mail and bills, instantly throwing the junk mail into the garbage. A door hanger doesn’t get lost in this mix. A door hanger will get into your target audience’s hands and absolutely get noticed. Door hangers are big, double-sided and full color, which guarantees they will get noticed and get you results.