The goal of any solid advertising campaign is to have your audience absorb your message. Unfortunately, it has grown more and more difficult to capture the attention of your consumers, forcing us to become more creative with the ways we advertise. Here are some powerful and effective alternatives to conventional billboard advertising that are sure to capture the attention of your target audience.
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Category: Videos
Why is Gas Station Advertising So Effective? [VIDEO]
These days, advertisers are struggling with gaining attention from a target audience that is already trained to tune them out. Every media form comes with its own set of challenges for reaching a captive audience. However, one thing we can be sure of is that regardless what route a consumer travels- or what radio stations they happen to bounce between, everyone who operates a gas-powered vehicle ends up at a gas station, and while they are fueling up, they are a captive audience at the pump.
GPS Capabilities of Door Hanger Advertising [VIDEO]
Let’s face it. Door hangers are not a new idea. Advertisers have been using them for many years. But AllOver Media has layered on a couple pieces of technology that ensure your door hanger reaches that door and gets into your customer’s hands.
Key Benefits of Digital Indoor Advertising [VIDEO]
Out-of-Home advertising targets audiences where they are most captive. Thanks to advances in technology, OOH Advertising is stepping up to the next level, getting even more specific with demographics, of not only where, but when. Here are some of the key benefits to digital indoor advertising.
Advertising Solutions: Indoor Ads vs. Radio Ads [VIDEO]
Remember when radio drive time was an ideal way to reach your target audience? That was before drivers turned to streaming sites for music and podcasts to listen to their favorite personalities. So what’s an advertiser to do with radio audiences falling and costs rising? Capture a captive audience with indoor advertising.
4 Creative Ways to Raise Awareness with Bar Advertising
Bar advertising is a great way to raise awareness for any product. But for a TV show named “Bar Rescue,” it seems like a no-brainer. Here are some of the creative ways Spike TV’s Bar Rescue used bar media effectively.
The Astonishing Effects of Truckside Billboards [VIDEO]
Truckside Billboards are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited.
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