Category: Truckside Advertising

Truck Advertising: Changing our Perception of Billboards [VIDEO]

Traditional billboards do a great job at delivering impact to passerby due to their large size. But their reach is limited because of their static nature. Enter a billboard solution on wheels – truck advertising. These mobile ads can boost your existing billboard advertising campaign and produce a higher reach in the areas where your ideal audience hangs out and shops, or fill in where traditional billboards aren’t available.

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How 2nd Wind Partnered with AllOver Media to Grow Their Business [VIDEO]

In 1992, Dick Enrico founded 2nd Wind Exercise Equipment when he saw an opportunity in the market to sell and rent exercise equipment. Shortly thereafter, he began advertising in restrooms with AllOver Media’s indoor advertising products to help spread the word about his new company. Back then, it was one of his best advertising platforms because of its affordability and effectiveness to instill top-of-mind awareness of his business.

Today, 2nd Wind has used every media platform that AllOver Media offers from door hangers to gas pumps. Dick has found all of the products to be successful and measurable, with truck advertising standing out for effectively driving business.
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How Truckside Advertising Can Help With Event Marketing Promotions

Events can be your company’s first-line of customer engagement, an opportunity for positive interaction — the kind that builds loyalty. It’s no secret that the best ROI is gained by retaining existing customers and growing new ones. But what does it take to create a successful event marketing promotion? One of your most valuable advertising assets could be driving right down the street. Here are some of the ways you can use truckside advertising for event marketing promotions.

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The Astonishing Effects of Truckside Billboards [VIDEO]

Truckside Billboards are high impact, large format ads that are placed as billboards on localized delivery trucks. These trucks deliver your message within a specified Metropolitan Statistical Area (MSA) or Designated Market Area (DMA) and provide effective billboard coverage in areas where traditional out-of-home advertising is restricted or limited. 
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