Case Study
Gas Pump Advertising
Campaign Enhancement (CLINGS)
SoCal Honda needs to continually reach potential car buyers for their dealerships. Deciding to get a new car can happen anytime, staying top of mind amongst the competition is a key to their success.
Objective
Raise awareness of nearby Honda dealerships and drive people to visit.
Strategy
SoCal Honda wanted to reach people within a 3 mile radius of their dealerships. With 5 creative changes throughout the campaign, they were able to promote the new and innovative changes to their vehicles throughout an 11 month program.
Tactics
We delivered their message using Gas Pump Advertising, engaging people for 4-5 minutes at the pump when their vehicle was top of mind. Window clings helped support their brand presence and deliver additional frequency.
The Results
9
Consecutive Years Contract Renewed
