Case Study
Gas Pump Advertising
The mission of Tobacco Free Florida is to protect the people of Florida from the dangers of tobacco. Influencing people to make better choices and affect health outcomes is an ongoing challenge.
Objective
One of their key measures of success is to decrease the sale of tobacco products.
Strategy
For tobacco users, visiting a convenience store where the decision is made to purchase or not is a challenging moment. Putting supportive messaging and reminders of the health risks of tobacco at the point of purchase is critical.
Tactics
Tobacco Free Florida ran gas pump top ads at 73 South Florida stations.
The Results
20-25%
Tobacco Sales Decrease
