Case Study

Gas Pump Advertising

The mission of Tobacco Free Florida is to protect the people of Florida from the dangers of tobacco. Influencing people to make better choices and affect health outcomes is an ongoing challenge.


One of their key measures of success is to decrease the sale of tobacco products.


For tobacco users, visiting a convenience store where the decision is made to purchase or not is a challenging moment. Putting supportive messaging and reminders of the health risks of tobacco at the point of purchase is critical.


Tobacco Free Florida ran gas pump top ads at 73 South Florida stations.

The Results


Tobacco Sales Decrease

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