Gas station advertising is an effective way to engage with current and potential customers as they go through their daily routine, and have a few undistracted moments. AllOver Media is here to get you pumped about gas pump advertising with our tips and tricks.
Whether you’re advertising on a gas pump nozzle, a topper, or a one-sheet poster, using research, engaging visuals, authenticity, and call-to-action language will put your advertisements a head above the rest
Do your research
Because consumers typically stop to fill their tanks 1-2 miles from where they live, it’s easier than ever to use consumer profiling to reach your ideal audience. You can also take a look at the most common purchases people make at rest stops to strategize about what product or service makes the most sense to advertise. Plus, the average person fills their gas tank 5-7 times per month, so there are plenty of opportunities for repeat advertising, which is a necessity for convincing new customers to give you a chance.
Don’t assume you know what your audience wants without the research to back it up.
Most gas pump ads are right at eye-level, which are the perfect place to be noticed. However, to ensure they really pay attention, use engaging visuals. According to Xerox, “Colors in advertising increases readers’ attention span and recall by 82%”. Combining that with a clean layout and punchy copy is such to make an impact. By putting together content with engaging visuals and audio, you can easily attract the attention of folks filling up their gas tank.
Don’t skip on the colors or visual layout when assembling your designs.
Authenticity is key
In today’s world we are inundated with messaging and because of that, studies show that people tend to tune out advertising that doesn’t feel real or relatable. Authentic storytelling in your advertising will make a genuine connection with your audience. As you put together your content for your gas station advertising, make sure there’s a clear message that represents your brand values in a genuine way.
Don’t use language that feels artificial or salesy.
Use call-to-action language
Sometimes the best way to get people to engage with your product is to tell them explicitly what you want them to do. Whether it’s to give your business a phone call, schedule an appointment, or try your new product, meaningful call-to-action language gives consumers a tangible way to engage with your brand.
Don’t use generalized language that can’t be acted upon.
Get ready to make an impact
By utilizing and implementing our tips and tricks, you’re sure to make an impact this year. And we’re here to help! AllOver Media is ready to build up your brand with engaging and attractive gas station advertising to help you grow your business.