Author: AllOver Media

AllOver Media’s New Advertising Medium: Digital Trucks

AllOver Media continues to discover new and exciting avenues for out of home advertising. Over the past couple of months, we have introduced a new product for us into the market: digital truckside advertising. This new and exciting format of truckside advertising is excellent for event marketing as well as strategically targeted audience marketing.

Our digital trucks have not only picture capabilities but also video in high definition. Sound can also accompany the pictures and video images shown on the trucks. The excellent picture quality of the screens on the trucks can showcase your message in detail and easily catch the eye of the targeted audience. Our YouTube video briefly highlights some of the capabilities our trucks possess.

We pride ourselves as a company in expanding the reach of our advertising so that we can meet the best needs of our consumers. Digital trucks have an expansive reach that has already made an impact in the advertising community in the couple of short months the product has been live.

Sprint Captures Attention in Boston

We worked alongside Sprint in the Boston Metro on a branding campaign for the wireless provider. Sprint wanted to feature the truck around some of the common landmark sites of Boston, such as Fenway Park and around Copley Square. The truck also made appearances at Sprint stores in the area, which helped create a buzz and general excitement around different locations around the city.

Employees enjoyed the presence of the truck in the area as it draws attention to the award-winning carrier. Sprint desired to gain a stronger influence and presence in the market by utilizing digital trucks for their advertising campaign. Because of the success the campaign was in Boston, Sprint will be executing more digital truck campaigns with us in areas such as Philadelphia and Orlando to increase their brand presence as well as go after some of their closest competition.

Supercuts Uses Digital Trucks for Event Marketing

The 2019 NCAA Men’s Basketball Final Four was being hosted by the city of Minneapolis, where our company is based. This gave us unique access to the event using our digital trucks. Supercuts took advantage of our capabilities and used the digital trucks for excellent branding around US Bank Stadium, where the games were being played during the weekend.

According to the Minneapolis Downtown Council, over 200,000 people attended the NCAA Final Four festivities in Downtown Minneapolis, and our digital trucks drove right into the heart of the events. (https://www.mplsdowntown.com/2019-final-four-highlights-and-numbers/). Supercuts created a buzz by using our non-traditional advertising to draw attention to their message at the event.

These are just two of the examples of successful campaigns we have run with our new product. These two campaigns highlight how to use our digital trucks not only for event marketing but also for strategic marketing to a targeted audience. Check out the link here for more information on our digital truck programs!

Booze Brands Battle for Positioning

Alcoholic beverage companies, including the beer industry, are engaged in an ongoing war for brand supremacy and business with younger generations. This battle for positioning can be seen in the multiple back and forth television ads and other advertising mediums, including in the 2019 Super Bowl and beyond. Coors Light and Bud Light have taken multiple swings at one another for using or not using healthy ingredients in their beverages.

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Tourism Industry Gets Creative To Attract Visitors

How do consumers decide on new destinations for their getaways? Increasingly departments of tourism are attempting to find the best ways to make an advertising impact. Their job is to attract new tourists who will bring dollars to their local economy. These organizations are challenged to market themselves better than competing destinations that travelers can choose from.

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Healthcare Advertising Gets Local

How can medical service providers get the attention of the communities they serve? One Medical is a premium primary care group that is advancing the medical services industry by their use of technology. The company wanted to create a branding campaign that matched their individualized approach to communication. Their goal was to increase brand awareness with clever creative reminding communities of the potential for coming into contact with germs in their daily lives and the need for access to quality care. One Medical decided on a high-impact healthcare advertising campaign targeting the major metro areas where they provide services including Los Angeles.

Hyper-Local Targeting

How could One Medical successfully target popular areas in Los Angeles with their message? They harnessed the power of out-of-home advertising to create hyper-local messaging that was customized for the specific location of each advertisement. Illnesses are often spread in heavily populated areas and popular destinations, but in ways that are unique to each. OOH advertising enhanced One Medical’s ability to be bold and offer relevant messages to the areas they serve.

Power of OOH Media

The solution was a partnership with AllOver Media. One Medical utilized wallscape inventory positioned in trendy areas in Los Angeles and tailored each message to the individual location. Shoppers near the SLS Hotel and visitors to Sunset Boulevard can feel a direct connection with the uniquely targeted advertising message. Wallscapes are fixed directly to buildings in highly sought-after, high traffic locations. These larger-than-life, high-impact signs cannot be missed by pedestrians and drivers. Check out more info on our wallscapes or contact us to learn more.

Health and Fitness Clubs Compete for Growth

The fitness industry in the United States is booming. Over 54 million people pay for gym memberships each year, Visits exceed 5 billion. Memberships have grown over 18% since 2008 and are showing no sign of slowing down. That means the need for lots of places to work out, to the tune of over 34 thousand fitness clubs. Combined these facilities bring in over $24 billion in annual revenue.

A Look In The Mirror

Fitness Advertising

According to the HMHB’s obesity study, in the U.S. nearly 70% of people over the age of 20 are overweight. Attention and awareness for the importance of exercise and a healthy lifestyle is increasing and driving people to take action. Along with increased visits to traditional gyms, consumers that have shied away from those are finding other options. This includes boutique workout studios like OrangeTheory and CrossFit, outdoor boot camps and video do-it-yourself programs.

No Dominant Fitness Club Player

According to business intelligence provider IBISWorld, it is a fragmented and competitive industry. No company holds a market share greater than 5 percent. Fitness & health clubs outside of the top 5 make up over 80 percent of the market.

Health and Gym Club Share

Gaining Marketing Traction

24 Hour Fitness is one of the largest competitors in the United States. Seeing the growing popularity of smaller specialized studios, they decided to work with an out-of-home advertising agency to promote its boutique-like programs to its members and people going to boutique gyms. According to an MMA case study, the campaign combined geo-fenced mobile ads and OOH units located within a five-mile radius of 24 Hour Fitness clubs.

Results: The mobile strategy in conjunction with the OOH targeting helped deliver hyper-local messages. The mobile campaign metrics gathered by 24 Hour Fitness revealed that combining mobile retargeting with the OOH campaign was a highly effective marketing strategy. Mobile click-through rates delivered in areas with OOH advertising were double the industry standard. The results of the study showed an increase of over 200 percent in visitation rates to 24 Hour Fitness clubs in both L.A. and San Francisco.

Click here to learn more about how OOH can boost the success of online, mobile and search marketing

Steamboat Resort Joins AllOver Media’s Premium Network

AllOver Media’s unique resort media advertising platform has expanded to the hugely popular Steamboat Resort in Colorado. Steamboat joins AllOver Media’s exclusive list of the top 20 North American Ski Resort partners including Aspen/Snowmass, Beaver Creek, Heavenly, Jackson Hole, Mammoth, Park City, Telluride, Vail, Whistler as well as top European destination Courchevel, France.

Steamboat Resort

Steamboat is a top 10 most-visited ski resort in the world that averages a million visits per year. Located in an authentic western town, it is a family favorite with skiing for all levels as well as lots of other activities for vacationers. Over 80 Olympic athletes call it home and take advantage of its legendary powder – including more natural snow than almost any other Colorado resort.

“Our partnership with AllOver Media will elevate the customer experience by providing mountain information in a clever and convenient space,” said Dave Hunter, Vice President of Mountain Operations for Steamboat Ski & Resort Corporation. “Having trail maps front and center on the lifts of Christie Peak, Elkhead and Sundown will make it easier for guests to explore Steamboat’s trails and plan their mountain routes.”

Press Release

3 Ways OOH Can Boost Holiday Retail Sales

The holiday season is a time when we know consumers are spending. Almost every year holiday retail sales are predicted to outperform any previous season. Online and mobile won the holidays in 2017. eMarketer reports that US retail ecommerce sales jumped 17.8% during the 2017 holiday season, a big increase that helped push total retail sales up 5.5% in November and December. They originally expected ecommerce to climb 15.8% and total retail growth to slow to 2.0%. (1)

Holiday Shopping.jpg

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Open Enrollment Marketing

State and local agencies along with supporting organizations are pulling together plans for driving Open Enrollment sign-ups this Fall. Starting November 1 through December 15, people can sign up for coverage through health insurance marketplaces. 11 states run their own exchanges, the other 39 use Healthcare.gov. States are working towards lowering the number of uninsured and reducing the overall costs of healthcare.

HealthCare.gov
Image: Joe Raedle/Getty Images

Marketing Open Enrollment

Outreach, PR, and advertising are tactics used by states to drive awareness. States using the federal exchange saw marketing dollars from the federal government cut by 90 percent last year. To fill the gap they are pulling together a mix of state funds and volunteer organizations to continue to reach the uninsured with information about signing up. Groups like Cover Texas Now, a coalition of consumer and faith-based organizations, have formed to pull together volunteers to help.

Marketing budgets vary in states that run their own exchanges. They are independent in planning and executing their strategies. According to Peter Lee, executive director of Covered California, their state plans on spending $111 million on outreach that includes TV, out-of-home, and experiential marketing.

Reaching The Uninsured

It can be challenging to reach uninsured people that are typically underserved. They are not a priority for traditional media. AllOver Media has the ability to reach these markets and deliver messages about healthcare options. We work with state and local governments across the U.S. to help deliver information about health initiatives that get people to take action. Gas station advertising, indoor advertising, and door hangers are efficient and effective ways to reach local populations.