Author: Joel Eisfelder

Gen Z Showdown: Black Friday vs Cyber Monday

Gen Z represents nearly $50 billion in spending power and the size of the group’s influence will grow. Already, Gen Z is larger than the Baby Boomers and Millennials in terms of population size. Growing up with constantly connected mobile devices, it was expected that this generation would fully embrace online shopping as standard practice along with dire predictions for brick-and-mortar sales. Just a few years ago, we would have predicted a dropoff in Black Friday in-store sales as younger people spending money started shifting their dollars online.  Instead, we’re seeing more subtle changes in shopping behavior. They do research online before making a purchase, but they actually prefer in-store shopping to a greater extent than Millennials do. They are less likely to use PCs and more likely to use mobile devices where the shopping experience is much more limited. When it comes to Black Friday vs Cyber Monday shopping, this year younger shoppers will still prefer going to physical stores.

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Selena Gomez Uses Hand-Painted Wall Ahead of AMAs to Promote New Single

Leading into the American Music Awards on November 19, Selena Gomez is using our wallscape at Sunset & Stanley in Los Angeles to promote her new single Wolves. She’ll be performing the song live for the first time during the show. Fans can take pics in front of this unique hand-painted mural and share on social media with the tag #SELENAxAMAs to show their support.

Selena shared this message with her followers on Twitter:

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AllOver Media Partners With Minnesota Valley Transit Authority To Offer Bus Advertising

AllOver Media is excited to announce our exclusive partnership with Minnesota Valley Transit Authority (MVTA) to offer premium external bus wraps and transit station advertising in the Twin Cities. The MVTA serves over 2.9 million riders a year on 164 buses with routes traveling to and from seven southern Twin Cities suburbs to highly desirable locations including downtown Minneapolis, downtown St. Paul, the University of Minnesota, and the Mall of America.

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Winter is Coming: First Snow Kicks Off Early Ski Season

For ski enthusiasts all over the US, first snow is an exciting event. Getting out onto the slopes early in the season is pure bliss for snowsport participants.  Last year, Denver’s first snow was November 16th, setting the pace for a long ski season in Colorado. 2017 is bringing even earlier snowfalls, with resorts like Mammoth and Whistler getting snow in September and Colorado seeing snow in early October. “We’re going to have a really early ski season out in the west,” said Dan Leonard, senior meteorologist with the Weather Company.

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Growing the Electric Vehicle (EV) Market

Interest in electric vehicles (EVs) is at an all time high according to the university EV stats. This enthusiasm is finally starting to show in global sales numbers, increasing from just 119,000 in 2012 to 774,000 in 2016. Despite this growth EVs still account for less than 1% of total new car registrations. Overall, the global market is still primarily made up of early adopters. Analysts predict that by 2025, that number will surge to 25 million. Tesla was the most sold electric car globally in 2016. The Model 3 was pre-booked 325,000 times in only one week, which is the single largest one-week launch of any auto product ever.

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Resort Media Expands to French Alps

We’re excited to announce our network of resort partners has expanded to Europe! Ski lift ads are now available in Courchevel, France, part of Les 3 Vallées, the biggest connected ski area in the world. Courchevel joins our exclusive list of the top 20 North American resort partners, including Aspen/Snowmass, Whistler, Heavenly, Park City, VailTelluride, Mammoth, Beaver Creek, Jackson Hole, to name a few.

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The Great Holiday Road Trip?

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How do you get to grandmother’s house? Over the river, through the woods… and likely in a car. The upcoming holidays are prime time for travel as people reconnect with family both near and far. In fact, the Thanksgiving and Christmas/New Year’s holiday periods are two of the busiest times of year for long-distance travel. (1)

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