Author: AllOver Media

Defining the Target Audience for Your Next Campaign Pt. 2

Crowd of people

Defining your target audience is one of the most important parts of marketing. In Part 1 of this series, we offered up a few tips and tricks to help you hone in on your key client base. However, our fountain of knowledge didn’t end there. We’re back with more suggestions about identifying your target audience when creating a new marketing campaign.

Be Specific About Your Current Target Audience

You may have heeded our advice to look at your current client base, but now is the time to get more specific than ever. Break your key audience demographics into subgenres, so that you can better utilize a micro marketing approach for your next campaign! 

For example, if you know women are your key demographic, learn about what your female customers like outside of your product. This includes psychographics, which encompass the mental state and general outlook of your audience. This specificity will give you an idea of who you are currently serving and who is missing from your client pool. 

Use Brand Analysis 

Take a good, hard look at what your brand conveys to your customers. You’ve likely spent years creating a cohesive appearance and feel to your company. Let’s be sure that the right messaging is making it across. 

Not sure where to start? Ask your employees and current customers to analyze how things are going. In what ways are you potentially missing key audiences with your current branding or strategy? Often those closest to you can offer key insights. 

Survey Your Methods

Double check your work by putting out surveys to get a general idea of how you’re being perceived. If you see low enthusiasm or engagement from a particular group, you’ll know who to target during your next campaign. 

There is no one rule for how to find your target audience, but discovering who is unimpressed with your current advertising can be a good indication of where you are falling short, and the group of people you can focus on going forward. 

In General, Be Specific

We know, we know — this feels like a contradictory statement. But whenever you feel stuck with a marketing campaign, it’s best to get more specific with your message, your idea, and your audience. Generalizations are often boring to viewers. You have the opportunity to make lasting connections when you’re more specific with your marketing. 

Jumpstart Your Marketing With AllOver Media

Now that you have more tips on how to find your target audience, what are you waiting for? Our team at AllOver Media is ready to hit the ground running with you.  From gas pump convenience store ads to large-scale messaging on walls & murals, we do it all. We’re here to help you reach your next customer with messaging that really captures your brand identity. 

Check out our services.
Peek at our portfolio.
Contact us to begin! 

Beat the Heat with Ice Box Advertising

Ice box advertising is a great way to encourage impulse shopping!

Summer is ramping up which can only mean one thing: it’s time to party. As people head to cabins and backyards for heartfelt reunions over barbecues and beer, many of them will be stopping along the way to pick up extra ice.

When it comes to ooh advertising trends, few locations receive more consistent, reliable traffic than an ice box, making them prime locations for advertising. These bright ads wrap around the surface of gas station ice boxes, so even if your customers don’t purchase ice on their stop, they’ll see your ad from their car or the pump. There is simply no better place to suggest a little bit of impulse shopping. 

Catch Customers On The Move

Ice box advertising can help your messaging stand out on a hot summer's day!

Even though we often don’t notice ice when it’s there, we absolutely notice when it’s gone. It is a necessity when it comes to summer fun, and gas station ice boxes see constant traffic when the weather is warm. Though you may not be able to predict where your customers will roam this summer, you can be sure that they’ll need ice. Using gas station advertising such as ice box ads is a great way to catch customers on the move.

Make Your Ice Box Advertising Stand Out

Even though ice box advertising gets great traffic, it is still important to make sure that your ad stands out. Some ways to do so include:

  • Use short, catchy phrasing that will get stuck in customers’ heads. If you can create a slogan that rhymes, all the better!

  • Pick bold, unique colors that aren’t normally seen in a gas station. Avoid the normal gas station palettes that include red, blue, navy, etc.

  • Show off your product. Some products, especially food-related ones, are great advertisements for themselves. Plastering a high-res picture of your famous fries on the side of an ice box will make it very difficult for customers to avoid stopping by.

  • Use the 3D nature of the ice box to your advantage. Remember that your customers will be able to see all sides of the ice box, so get creative with your design! Turning the ice box into a giant version of your product, for example, is something that audiences will likely remember. 

Brainstorm Summer Advertising Ideas With AllOver Media

If you’re ready to make your ice box advertising dreams a reality, AllOver Media has your back. We can help you maximize your marketing projects, to make sure you follow your customers wherever they go this summer. Want to get started? Check out our ice box advertising page and contact us today!

Mobile Billboard Advertising For Your Restaurant

A packed restaurant is so exciting! Fill your restaurant by using digital mobile billboards.

Summer is finally here, and with it comes the rush of activities that always accompany the warmer months. Families around the country have swapped their winter coats for flip flops, and are headed into the great outdoors.

For the restaurants, summer can bring a lull in business. As people flock outside, less customers are looking to sit inside and eat, and opt for their grills and campfire meals. Fortunately, there are ways to push back against this seasonal slump, and boost business before the air turns crisp again.

Digital mobile advertising is one such method, and a highly effective one at that. If you are looking for some extra exposure for your restaurant or business, a mobile digital billboard should be at the top of your to-do list. 

Digital Mobile Advertising: The Basics

You have undoubtedly seen a truckside advertisement, the giant company ad on the longside of a semi-truck. Because these advertisements move, they provide more exposure and attention than traditional billboards. At AllOver Media, we take it a step further by digitizing these ads, allowing you to add more information and into the same space. 

Our digital truckside billboards give your ooh advertising an extra twist. Your truckside ads aren’t limited to a single image. Instead, you can create graphics that are sure to pull in customers.

Perks Of a Mobile Digital Billboard

Truckside advertisements are incredibly effective. A whopping 98% of drivers say that they notice them on the road. Couple this audience with great graphics and a personalized route and your ad is unstoppable. 

Though a static billboard catches some attention when it’s released, it quickly fades into the background. With mobile advertising, you get 2.5 times more attention than static billboards, meaning that your marketing budget can go further for your restaurant.

Timing your route gives you added control over your audience, and ensures you’re getting the right viewers. 

Restaurant Advertising

When it comes to restaurants, there is no better enticement to stop in than the food itself. Digital mobile advertising allows you to showcase pictures and videos of your food on the go, so you can catch people at their hungriest. Imagine driving home from a long beach day and seeing a photo of a delicious, locally-made burger. Who could resist stopping in? No one, that’s who.

Happy hours and specials are another pull for restaurants, and with a mobile digital billboard you can highlight your unique specials and deals in real time. Catch the business crowd as they come out of work looking for a way to wind down. Happy hour at your restaurant? Don’t mind if they do. 

AllOver Media Is Your Digital Mobile Advertising Expert

At AllOver Media, we’re here to bring your messages to life. For mobile digital billboards that pack a punch (and your restaurant), touch base with us today! 

Out-of-Home Summer Marketing Ideas

Wallscapes can be an effective form of out-of-home advertising.

For most of us, the past year and a half has been about remaining at home, keeping healthy, and staying as far away from other people as possible. This introvert’s paradise has changed the way our world operates in a lot of ways. 

The marketing industry is no exception. Advertisers have had to get more creative than usual in order to reach their target demographics. And, this is especially true with Out-of-Home Advertising. 

Luckily, it looks like many people are taking advantage of summer 2021.

Here are a few OOH summer marketing ideas to take advantage of as the world opens up and things return to (a new form of) normal. 

Local Ads

Local advertising is paramount to a successful marketing campaign. Though more people are traveling, many are staying local. Highlighting local products and connections will be key, no matter where you choose to place the ads.

Highlight Outdoor Spaces

Place your OOH ads strategically. As you plan out your marketing, consider targeting:

It’s likely that these locations will be relatively busy in the coming months no matter where people stand on the caution spectrum. They provide fantastic opportunities for creative outdoor advertising that will reach a large number of people.

Want to go bold? Consider investing in a wallscape or hand painted mural for your summer marketing campaign. 

Highway To….Profits

Focus on roads of all kinds when considering ad placement. Road trips will likely be extremely popular this summer which means that highways and gas stations can provide excellent audiences for your outdoor advertising. 

Crafted truckside advertising and bus wraps are also a great way to get your brand in front of your target audience! Summer traffic (or a never-ending red light) provides the perfect opportunity for drivers to see your ad and soak in its messaging. 

Don’t Be Afraid to Go Digital 

Digital out-of-home advertising can help cut through the noise of the summer and really make the kind of impact you’re looking for. With our help, create a digital outdoor ad that showcases your brand’s story with bold visuals and spot-on messaging so you can make a splash!

AllOver Media is Your Creative Outdoor Advertising Expert

Ready to dive in? Check out our portfolio to see our work in action! Our passionate AllOver team works relentlessly to ensure that your marketing efforts create the maximum impact in your industry. 

For questions about bringing your summer marketing ideas to life, drop us a line. This season, when it comes to outdoor advertising, we’ve got you covered.

The Dos and Don’ts of Compelling Brand Storytelling

A typewriter with a piece of paper that says "stories matter" on it.

Since the dawn of time, storytelling has been used to bring people together, to forge bonds, and to share lessons. One of the biggest advertising trends in 2021 is brand storytelling, which is the perfect opportunity to showcase your values and share what drives you.

But, how do you tell your story effectively?

AllOver Media has compiled our list of dos and don’ts to help you on your journey to compelling brand storytelling so you can turn potential customers into lifelong ones. 

Do Construct a Unique Narrative

Time to think about how your brand can improve the lives of your customers. What separates your brand from your competitors? Can you translate that into a cohesive and short storyline? When you’re able to create messaging with a unique perspective, you have the potential to stand out as a memorable ad experience. 

Don’t Forget the Plot

As you may remember from your middle school days, every story needs an introduction, conflict or issue, and a resolution at the end. The same is true in brand storytelling. The story structure doesn’t need to be too complicated — try showcasing a relatable problem that your brand can help solve! By keeping the conflict relatable your audience will recognize themselves and start to connect to your brand. 

Do Invest in the Visuals 

Captivating visuals help draw your audience into the story, which is vital in this age of overstimulation. The higher quality your advertising, the more professional and reliable your brand comes across. Be sure to incorporate your brand imagery (color, logo, fonts) as you decide on the colors, textures, mood, and feel of your advertisement. 

Don’t Focus on You.

You can create a memorable brand story by focusing on the value you provide your customers. Whatever problem or need your brand solves, highlight how you provide something uniquely positive to society. When you make the story about your customers, you help them recognize themselves in the narrative and invest more readily. 

Do Be Honest

When it comes to brand storytelling, honesty goes a long way. Consumers can often pick up if you’re being dishonest and you’ll lose out on that potential loyalty. Don’t be afraid to acknowledge your fears, failures, or struggles (and show how you’re overcoming them). Authenticity and vulnerability can create a strong bond between you and your new customer! 

Don’t Forget a Call to Action 

Conclude your advertising with a compelling call to action to get your audience involved! Match the call to action with the resolution of the story. Use strong verbs to make a clear case for your product and inspire your audience. 

Brand Storytelling is On the Rise 

Inspired to jump in and tell your story? AllOver Media is here to keep you informed on the latest advertising trends and assist you with your outdoor advertising needs. Connect with us so we can help you craft, refine, and share a story that’ll take your brand to the next level.

5 Tips for Pizza Box Advertising

Pizza box covered with colorful advertisement

Lots of people are ordering pizza to eat at home — in fact, 94% of Americans are eating pizza regularly these days. When getting into the hands of your target audience is half the battle, now is the perfect time for Pizza Box and Flyer advertising. Think of pizza boxes as a Trojan horse. Your message – a delightful surprise. 

How does Pizza Box Advertising Work? 

Once you’ve designed your ad, there are two ways to execute it: Pizza Flyers are adhered to a pizza box top, while Full Pizza Box Advertising has your messaging printed directly on the entire outside of the box. Both are vibrant ways to connect with your audience and can make a really big impact.

Regardless of which method you choose, your advertisement is visible on the delivered pizza box. Between leaving boxes out on the counter and storing them for leftovers, that’s a lot of time that your message is in the eyes of potential customers. 

Studies have shown that 8 out of 10 individuals can recall a specific ad they saw on a pizza box. Those are great odds for crafting a memorable ad experience!

How to Advertise on Pizza Boxes

Okay, so you’re interested in advertising your business on pizza boxes. What tips can you use to make sure your ad hits the mark and makes an impact? At AllOver Media, we’ve assembled 5 key elements to consider when designing your pizza box advertising:

  1. Capitalize on Visuals.

    By combining stunning visuals with clear copy, your ad is sure to be noticed while everyone is grabbing a slice. Make sure to stay loyal to your brand colors, fonts, and tone!

  2. Impress the Household Saver.

    Who doesn’t love a good discount? Use your Pizza Box Advertising or Pizza Flyers to promote a sale or coupon, inspiring customers to give your brand a try.

  3. Go Vintage.

    What’s old is new again. Pizza boxes can bring up a sense of nostalgia, so why not mirror that when advertising your business? Using old school fonts or references can make your pizza box advertisement stand the test of time. Cowabunga, dude! 
  1. Connect with the Locals.

    Since you have an idea where your pizzas are being delivered, target your messaging to the specific neighborhood or town. Incorporating beloved or recognizable local references is great for recall and social media sharing!

  2. Make It You.

    Whatever you decide to craft with your Pizza Flyers or Pizza Box Advertising, make sure your graphics and messaging line up with your brand identity. There is no business quite like yours, and we want your audience to know that. 

AllOver Media Knows Pizza

Ready to market alongside some cheesy pizza? We’re here to help you advertise your business in unique and impactful ways. With expertise in out-of home-advertising, AllOver Media is your ideal marketing partner in this day and age. Check out our Pizza Box & Flyers page and then contact us to discover how we can support your creative vision (and offer up a few of our own ideas as well). Time to make out-of-home advertising delicious!

How to Identify Your Target Audience – Part 1

Figuring out your  target audience is one of the most important aspects of planning out a successful marketing strategy. After all, what good is the most creative design if the right people aren’t seeing it? If you’re wondering, how do I find my target audience, AllOver Media has a few tips to get you started! 

Who Do You Currently Serve? 

By taking a hard look at your current customer base, you can glean a lot of information. Do they have characteristics in common? Can you separate them into a couple of groups? Building out your targeted audience on your current one is a great place to start. If your current customers are engaged in your brand, those in a similar place will probably be good targets. 

If you’re not sure about who makes up your current audience, try digging into your website stats, Google Analytics, and social media accounts.

Take a Page From Your Competitors

Look, they’re your competition for a reason. Who are they reaching, and how can you reach them in a better way? By researching the language and graphics of your competitors, you can choose to follow a similar approach OR come from a completely different angle. Figuring out what niche isn’t being utilized is a great way to make an impact on your target audience and see results. 

Target Specific Demographics

Consider who is most likely to benefit from your product, and who is most likely to buy it. Then, use that knowledge to inform your advertising strategy. Here are just a handful of factors you can consider to identify your target audience: 

  • Location – Are they in your community? Nationwide? Worldwide? 
  • Gender – Is targeting one gender over another beneficial to your strategy and if so, why? 
  • Income Level – You want to reach those who are likely to purchase your product. Knowing which income bracket(s) you’re aiming for helps with messaging and marketing placements. 
  • Age – By focusing on an age group, you can harness in on language and imagery that’s most likely to resonate! 

Once you’ve determined which demographics you’re going after, use that information to create content that’s most likely to resonate. By narrowing in on a target audience or two, you can focus your efforts and really start to understand who is engaging (and not engaging) with your brand and products. 

Check Your Stats 

After your next marketing campaign, take time to track your stats. Analyzing that data helps you learn what was successful and what was different from your predictions. If you’re able to interact with your new customers, ask them how they found out about you. What from your messaging resonated with them? All of these insights will make your next marketing effort even stronger. 

Time to Take Your Marketing to the Next Level

Now that you have a few ideas to identify your target audience, let’s get started! Whether you’re jumping into your first outdoor advertising endeavor, or you’re a pro, AllOver Media helps put your targeted messaging out there. Check out what we do, then go ahead and reach out

There’s so much to cover when it comes to finding your target audience. Keep your eyes peeled for Part 2 where we dive in deeper and bring you even more ideas. Don’t wanna miss it? Be sure to subscribe to our blog to get our latest insights on outdoor advertising.

What is Outdoor Advertising?

In today’s fast paced world, you have to meet people where they are and outdoor advertising allows you to do just that. By putting your brand boldly out there, you expand your audience reach and make an impact. But, what exactly is outdoor advertising? AllOver Media is here to break it down, so you can understand what we do! 

So, What Are Types of Outdoor Advertising 

Out-of-home (or OOH for short) advertising refers to marketing efforts that are outside of the home. With that in mind, there are limitless ways to execute a successful OOH campaign. Here are a few types that make a difference in your overall marketing strategies: 

  • Walls & Murals. We love a good wallscape. Advertising on walls and murals turns your brand into an attention-grabbing piece of art. Perfect for high-traffic locations that reach both pedestrians and drivers.
  • Billboards. When you hear outdoor advertising, this is probably what comes to mind first. Billboards, both digital and analog, are a bold way to get your product, offering, message, or brand out there.
  • Transit. From bus wrap to truckside graphics, transit outdoor advertising reaches folks when they’re unable to simply scroll by your content. Time to grab their full attention!
  • Convenience Store Advertising. Reach potential consumers at an undistracted moment. Convenience store and gas pump advertising offers the opportunity to create real engagement, especially when you incorporate a strong Call-To-Action.
  • Digital Outdoor Advertising. From digital billboards to digital gas pump advertisements, you can strategically utilize technology to your advantage. Digital efforts give you more control about when you’re marketing so you can focus in on your target demographic. 

Other OOH Marketing Ideas: 

  • EV Charging Stations. While this platform is newer, they are growing exponentially and allow you to reach a particularly targeted audience that might just be perfect for your brand and messaging. 
  • Youth Sports Network. Signage at youth sports and little league events reach consumers in a relaxed and community driven atmosphere. Ideal for driving up conversations and promoting engagement. 

How to Use Outdoor Advertising

  • Research where your target audience is and where they’re going. 
  • Utilize geo-fencing and target specific areas where pedestrians and drivers are. 
  • Consider what makes your product unique. Communicate it in a concise and creative way. 
  • Most important? Brand consistency allows consumers to learn about, engage with, and eventually value what you have to offer by always letting them know what they can expect.

Creative outdoor advertising targets your ideal audience while strengthening brand awareness. By tapping into all that OOH strategies have to offer, you have the potential to make a splash!  

AllOver Media is Your OOH Advertising Expert 

When you’re ready to put your brand out there, we’re ready to support you. Take a peek at our work and strategize your marketing goals for 2021 (and beyond!). Whether you’re looking for creative outdoor advertising, or want to be inspired for your next campaign, AllOver Media has your back. Reach out, share your ideas, and let us put your ideas to work.

Bus Graphic Ideas To Promote Your Business

With so many Americans on the road, bus wrap advertising is an ideal way to reach potential customers when they’re at their least distracted. This increasingly popular outdoor advertising strategy works well paired with a billboard campaign or on its own. It offers the opportunity for repeat exposure, and (thankfully) cannot be simply scrolled through. Ready to dive in? AllOver Media has ideas to inspire your next bus wrap design. 

Why Bus Wrap Advertising 

This OOH advertising provides an opportunity to connect with a wider audience. As we’ve previously noted, individual vehicle advertising generates between 30,000 to 70,000 daily impressions. There’s a lot of potential out there, if you know the right way to showcase your brand and messaging. 

Colorful & Concise 

When it comes to your bus graphic, bold colors combined with a clear concise message make the biggest impact. Without much time to grab and hold your audience’s attention, it’s time to prioritize what’s important to communicate. Think about what you are trying to say, and how few words get the job done. 

A bold colorful bus wrap design helps you stand out and catch your audience’s attention. And by tying in your brand colors you can optimize a colorful design while connecting to your brand identity. This type of attention to detail will really pay off.

Brand Consistency 

With this larger canvas, pull in the aspects that make your brand unique. Whether it’s a certain color palette or slogan, now is the time to showcase your brand identity. Bus wraps are ideal for boosting brand awareness, so make sure what you’re portraying matches your in-store and digital brand presence.

Keep It Simple

Keeping your design simple and minimizing copy helps your bus wrap design make an impact. Negative space can work to draw the eye towards the relevant information, so don’t worry about filling up the entire space. By keeping the overall bus wrap design simple, your messaging will be read loud and clear. That being said…

Think Outside the Box

Outdoor advertising is successful when you think outside the box. Can you showcase a product on a larger than life scale? Is there a pun relevant to your product or brand? Utilizing humor can be a great attention getter, as can graphics that play with the shape of the bus.

Incorporate a Call to Action

A straightforward call to action helps your audience engage with your brand in a tangible way. Display your phone number inviting folks to call, or showcase your website with a reason to visit. Any action taken by a potential customer increases your chances of turning them into a loyal one. 

AllOver Media Brings Your Vision to Life

At AllOver Media, outdoor advertising is what we do. If you have a bus wrap design idea we’d love to hear about it. When a well-designed and well-executed bus advertisement reaches your target audience, you’ll love the results. Contact us to get started, to ask questions, to jump into this wonderful world of bus wrap advertising. 

How to Make an Impact with Door Hangers

When it comes to marketing, sometimes a direct strategy is exactly what you need. Door hangers, or door tags put your messaging straight into the hands of potential customers. More cost effective than direct-mail, they add a surprising new element to your marketing endeavors.  

But how do you get the biggest bang for your buck and really make an impact? With all the advertising that’s out there, how do you make your door hangers stand out? Well, AllOver Media has ideas and inspiration for you, so your door hanger advertising can produce real results. 

Personalize It 

Custom door hangers catch your audience’s attention. By researching local demographics, you can add a unique touch and make your messaging stand out. Personalizing makes a difference: according to new Epsilon research, 80% of consumers are more likely to make a purchase when brands offer personalized experiences.

By calling upon local references, humor, or cultural touchstones, you can create an advertising campaign that people will be sure to talk about and remember. 

Test Your Theory 

Do you have two ideas for a door hanger? Curious whether a red or blue background reaps different results? Try both! Varying your marketing tactics or design allows you to see specifically what people respond to, which is invaluable information for your future marketing endeavors. Make sure you change one variable at a time, so you can tell exactly which element was more effective. 

The FOMO Effect 

Fear of missing out, or FOMO, adds an urgency to your messaging that inspires action. Use your door hanger advertising to let your consumers know there’s limited time or supplies, so they’ll need to act fast if they’re interested in your offerings. Scarcity is a motivating factor and you can use it to your advantage when advertising. 

Make it Interactive

Interactive door hanger advertisements add a bonus level of fun! Scratch offs, QR codes, or tear off elements encourage folks to physically engage with your messaging. Not sure what to do with this added feature? We recommend promoting any discounts available. 67% of consumers say they’ve made a purchase they weren’t originally planning to make, solely based on getting a coupon or discount! 

Need some inspiration to get started? Here are a few interactive print ads to get your marketing wheels turning. (Our favorite is #13). 

AllOver Media is Here to Help! 

At AllOver Media, we love using door hangers to boost your brand’s visibility, and get your messaging straight into the hands of potential customers. Contact us to put your ideas to work, and get yourself out there! 

Thanks for the shoutout!

We’re delighted to be featured in OOH Today’s “The Best Outdoor Advertising Blogs” and Dash Two’s “The Best Outdoor Advertising Blogs”. Thank you for the shoutouts – we’re honored!