Author: AllOver Media

Make a Splash with Large Scale Outdoor Advertising

Looking to catch your audience’s eye? Since the early twentieth century, business owners have been utilizing their brick-and-mortar surroundings to advertise their brand’s unique offerings.

Examples include painting murals on walls, brick buildings, and nearby skyscrapers (OOH Today)! And though some may consider this an older form of Out of Home (OOH) Advertising, having hand-painted murals or vinyl wallscapes in high traffic areas never goes out of style! 

Why Are Ads on Buildings So Effective?

Large scale outdoor ads create a major impact for your business, helping you build brand awareness and increase customer interactions with each driver and pedestrian who passes by. And because of their massive size, they’re hard to ignore, which means having them located in heavily trafficked areas equals more impressions for your products and brand image. 

To create you a “bigger” picture of how large scale outdoor ads can benefit your OOH marketing efforts, here are three ways you can optimize your vinyl wallscapes and/or murals to create more exposure and better goal conversions: 

  1. Creative Customization: Because wallscapes can be designed using different materials (vinyl, paint, etc.) and sizes, it’s easy to customize your large scale outdoor ads to represent your brand’s image and spark curiosity and engagement from your customers. In a previous post, we discussed our favorite creative strategies for bus wrap advertising. Number one on our list was to utilize your ads’ existing surroundings to make a bolder statement. You can do the same for building ads. 

For instance, buildings can be narrow, wide, include windows, bridges, or sharp corners. At AllOver Media, we’ve helped brands transform these limitations into creative opportunities by designing eye-catching visual ads that work around awkward spaces (pictured below: Vinyl mesh wallscape located on the main artery of Lincoln Boulevard between South Bay LA and Santa Monica).

Vinyl wallscape of Toy Story in busy LA neighborhood
  1. Cross-Channel Marketing: If you follow our blog, then you already know the benefits of cross-channel marketing, but did you know that vinyl wallscapes and murals can offer other channels to optimize? You may decide to use your vinyl building advertisement to share a branded image and website link or hashtag for people to follow and learn more about your new product launch. Though very simple, offering a bit of mystery can entice customers to want to learn more about you (pictured below: hand-painted mural in West Hollywood).
Building Advertising | All Over Media

Another idea is to promote your products or advertise discounts using a special code that customers need to enter on your website or in store. This will also allow you to track metrics on the success of your building ads. 

  1. Cultural Components: The truth is both vinyl wallscapes and painted murals are some of the most attractive forms of OOH advertising. Why? They’re embedded in our culture norms. For centuries, big cities have displayed giant ad campaigns across large skyscrapers and city buildings. It’s a part of the metropolitan scene that people have come to expect, and it’s also a form of artistic expression. 

Let’s not forget that creating a painted mural that advertises your brand can become a unique staple in your community that people go to see, take pictures with, and share on social media, thus gaining you more exposure and awareness for your ad campaign (pictured below: Adhesive vinyl and Matte Laminate on Venice Beach Boardwalk).  

Painted Mural in LA

Ready to Make a Bigger Impact?

Learn how to leave a lasting impression with AllOver Media. Our team can help you design a creative OOH ad campaign that promotes your brand and drives more customers to you. 

If you’d like to see more samples of successful wallscape and mural advertising we’ve created for some of the most iconic neighborhoods in Los Angeles, reach out to us today for more details! 

Ice is Nice – Unexpected C-Store Opportunities

As we welcome the hot summer months ahead, many customers are eager to head up north to their cabins or lake houses to spend every free moment basking outdoors in the fresh air. But there’s one stop they’ll have to make before they get there. 

Ice box advertising for the Minnesota Wild hockey team.

Convenience stores offer prime real estate for advertising your products and services to customers across the state and region. And as more businesses begin to reopen post COVID-19 shutdown, and more people are able to get outside and explore local areas, now is the perfect time to launch an effective marketing campaign that targets customers on the move! 

An alternative to Out of Home (OOH) advertising, convenience-store ad campaigns are all about bringing your brand messaging to a larger demographic of customers. In a previous post, we focused on the benefits of c-store advertising for your business, but this time, we wanted to share some unique strategies to help make your brand stand out and attract the right attention!

Unique OOH Advertising Ideas

This summer, customers will be attending smaller gatherings of barbeques, fishing at nearby lakes, and heading to their family cabins for the weekend. And while they make these plans, the summer heat will continue to climb, meaning they’ll need to grab a few bags of ice along the way. 

Ice Box Advertising wraps around the exterior of the refrigerated container, which sits strategically in front of the store’s main entrance. So, when customers enter or exit the store, grab their ice, etc., they’ll see your new product launch or promotional sale multiple times, increasing brand impressions. 

Ready to Try Something Unexpected? There’s more to ice box advertising than just displaying a banner. With such an open and large space to advertise your brand, there’s a lot of flexibility and customization you’ll want to consider. Here are a few tips to help you get started:

  • Create a bold statement with your campaigns using memorable 3-D graphics, icons, or images that wrap smoothly around the ice box’s surface. This adds a surprising element that customers can’t help but notice and lean into for a closer look. 
  • Enhance your c-store advertising campaign with brighter colors, simple calls to action, and clear hierarchy. For instance, consider what the most important information on the ice box should be: your name, your logo, your promotion, or your image? Place items in order of importance so that you don’t have conflicting images or graphics competing for the customers’ attention. 
  • Incorporate unique designs or include typography along the edges of the ice box to create an interesting contrast. For instance, the ice box will likely contain two windows on each side for customers to open and retrieve their ice before closing shut. Use these compartments and angles to your advantage with creative design that still align with your brand messaging but also provide a unique perspective that customers aren’t used to seeing. 
Ice box advertising business

Plan Your C-Store Marketing Advertising with AllOver Media

Melt the competition this summer with effective OOH advertising from AllOver Media. Our team will help you expand your marketing efforts to the right locations, so you reach your target audience where they live, work, and play. 

To learn more about the benefits of ice box advertising or to find ideas on other c-store marketing strategies, contact us today. 

Digital Mobile Billboards: Messaging on the Move

People are always on the move, and there’s a lot out there competing for their attention. If you’re looking for creative strategies to get your brand messaging on the move, so it reaches more customers in multiple locations, mobile digital billboard trucks offer a flexible, cost-effective solution! 

Digital Mobile Billboard truck in city

In a previous blog post, we discussed the 5 advantages of mobile billboard trucks. This time around, we want to expand on its geographic benefits.

How Mobile Billboard Trucks Help You Go the Distance

Many of us are familiar with traditional billboard displays across highways. They let us know which restaurants to try at the next exit, what shopping centers are nearby, and what popular casinos, wineries, or racetracks we have to visit while we’re in town. 

Though effective, when you’re driving down the highway at a minimum of 65 mph, it’s hard to take in all the information while also concentrating on the road (and traffic) in front of you. And let’s not forget there are many billboards advertising a similar message, which might steal the spotlight from your own ad campaign. 

So how do you stay competitive with your Out of Home (OOH) Advertising? You make your ad campaign move in the direction of your customers. 

  • More Locations. More Impressions: Rather than having your advertising static and positioned alongside your competitors, why not get your messaging up and moving along with your customers? With mobile digital billboard trucks, you have the flexibility and freedom to keep your ad campaigns on the move. This means rather than only having one opportunity to see your ad, your customers are driving alongside it.
  • Increased Awareness. Decreased Cost: The more billboards you have, the higher your marketing spend will be. The size of your billboards can also affect costs, as well. With mobile digital billboard trucks, however, your ad campaigns will be in multiple places and reach more audiences without hurting your wallet. And you’ll also have the option of custom features, which grants your business added flexibility and creativity to engage customers with unique messaging, logo design, and colors for better awareness. 
  • Target Specific Geos. Grow Goal Conversions. Aside from added exposure for your brand, mobile digital billboard trucks allow you to put your marketing data to better use. If you know your target audience lives in a particular neighborhood or geographic region, you can schedule trucks to frequent those specific areas often or reposition them during community events or activities, where you’re sure to receive extra attention. This major advantage ensures you send your ad campaign directly to your target demographic, which will increase sales, attract interest, and connect people to your brand.

Improve Your OOH Ads with AllOver Media

Trust the experts at AllOver Media to help you reach customers with creative ad campaigns and mobile digital truck solutions! Our team will help you develop a strategy to promote better brand loyalty and awareness that keeps up with your customers’ busy lifestyle. 
Connect with us to learn more!

The Benefits of Cross-Channel Ad Campaigns

Mobile and Out of Home (OOH) advertising continues to influence how we market our products and brand image to new and existing customers. But with the majority of people staying at home these days, it’s even more crucial that you’re using multiple touchpoints (i.e. marketing channels) on mobile and other OOH platforms to connect and engage your audiences, so they’re more likely to buy from you over competitors.

Woman sitting cross-legged on bed looking at laptop while holding glasses

What is Cross-Channel Advertising?

Cross-channel advertising is a simple yet effective way for businesses to showcase their brands, unique messaging, and product offerings to a wider pool of customers. Let’s say, for example, you have a company website and Facebook profile. Though this is a great starting point, it’s not enough to compete with other brands that may advertise their products or services using social media, mobile geo-targeting campaigns, podcasts, digital mobile billboards, and other popular channels. That’s because businesses that implement more cross-channel touchpoints have a greater chance of connecting with larger demographics, increasing brand loyalty, and influencing more customer engagement.

Top 3 Benefit of Cross-Channel Ad Campaigns

Running a business takes time, money, and an effective marketing strategy to ensure your brand messaging reaches the right target audience at the most opportune time to complete a sale or goal conversion.

As a business owner, it may sound intimidating to manage multiple touchpoints and deliver quality ads or campaigns that engage shoppers. But whether you decide to go at this alone or partner with an experienced marketing team to plan and implement a strategy, you can expect to enjoy the following benefits:

  • Better Brand Loyalty: Customers will see and interact with your company across multiple devices and user platforms, which means they become more familiar with your brand, your products, and your service offerings.
  • Better Customer Engagement: Now, more than ever, it’s essential that you’re reaching customers with positive brand messaging, so they stay informed about any new promotions, discounts, hours, or changes to your store policies. The more information you give your customers, the better equipped they are to feel confident in completing a purchase with your company.
  • Better Data Analysis: The truth is not every channel will benefit your company. You may discover that your target demographic is more active on one or two channels than they are on the rest. Using cross-channel advertising, you can review real-time data to see what’s working, what’s not, and which channels you need to invest more time and energy into for the best return on your investment.

Partner with AllOver Media!

Looking for effective mobile and OOH advertising solutions? Connect with AllOver Media to plan your advertising campaign and start reaching a wider pool of customers. Our team will work with you to design and implement a marketing strategy that helps showcase your products and attract the right customer attention and engagement.

To get started, contact us today!

Reach Consumers at Home with Mobile Geo-Targeting

With recent news on many state’s stay-at-home orders being extended out further, local business owners are quickly seeing the incredible value of geo-targeted mobile ad campaigns. 

As the majority of brick-and-mortar buildings remain closed to the public, or limited to only offering curbside pickup and delivery, the need to stay locally relevant, competitive, and connected to your customers is now more crucial than ever! Your customers, for instance, may have questions about whether they can order your products online or stop into your location for pick up. With effective mobile ad solutions available to you, such as geo-targeting, you can answer these questions and engage more shoppers with new product promotions, online specials, and exclusive discounts—right from their smart devices. 

Why is Geo-Targeting so Effective?

Geo-targeting allows you to target a certain demographic in a particular location at the most opportune time, resulting in the competition of a goal conversion (e.g. online order). At AllOver Media, we help you reach potential customers with creative banner ads delivered in-app (on mobile devices) to customers throughout a particular zip code, state, city, or larger region. We can even target ads to potential customers at concerts, festivals, sporting events, and more. 

This is all achieved through location data, which continues to represent a cornerstone of Out of Home (OOH) Advertising. Today, companies are using this same information to help boost brand awareness via mobile advertising and digital marketing. 

In the past, mobile advertising and geo-fencing allowed you to engage customers when they were nearby or about to enter a retail space selling your products. You could also set up your ad campaigns to target customers who were nearby one of your competitors. Though this is still an effective feature, it may not be the solution you’re looking for right now with more customers staying at home these days. Nevertheless, having the right tools, resources, and experienced advertising team to help you push the right mobile ad campaigns, at the right time, to the right customer is a smarter way to reach your target audience and stay at the top of their minds!  

Want more audience to pull out their wallets? Why not put your ads right in their pocket? Reach future customers fast with location-targeted mobile ads through AllOver Media!

Partner with AllOver Media

If you’re looking for creative OOH advertising solutions to gain more brand awareness, complete more points of purchases, and improve your company revenue, AllOver Media is here to help!

Get started today by reaching out to our team for a professional consultation. We’ll work with you to understand your needs, provide you with creative marketing solutions, and design for you a mobile geo-targeting strategy that helps you stay relevant and engages more users, so both existing and new customers continue to choose your brand over the competition! 

Reach out to us today! 

The Advantages of Door Hanger Advertising

Door hanger advertising for homes

Looking for creative ways to reach more customers where they live? We all know there are many benefits to Out of Home (OOH) Advertising, as these types of ad campaigns leave lasting impressions with a wider pool of audiences on the go. But did you know there’s another unique advertising solution that gets your brand even closer to your target audience? Right up to their doorstep, in fact. 

Though door hanger advertising has been around the block for decades, its ability to engage target audiences and drive more sales make it an invaluable marketing tool for any size business. 

Top 3 Benefits of Door Hanger Advertising

Target Audience by Zip Code: Identifying who your target audience is by demographic will allow you to know exactly which neighborhoods and communities to focus your door hanger marketing campaign on for better conversions. You may also decide to use neighborhoods in close proximity to your brick and mortar building or nearby a local retailer who supplies your brand’s products. 

Make a Bigger Impact: Though smaller in size when compared to other popular types of OOH Advertising, including digital mobile billboards or truck wrap advertising, door hanger ads allow you to be more creative and versatile with your brand messaging and packaging. For example, you can feature graphic and design elements that help your hanger ads stand apart from the competition, including unique cuts or folds. 

Or you can include a free custom memento from your company, such as a branded magnet or pen. You may even decide to feature a coupon or sampling of a promotional product to instantly put your brand’s offering in the hands of future customers!

Starbucks door hanger with coffee sample

Promote a New Sale/Offering: Door hanger ads allow you to get your brand directly in front of potential buyers. They also help you spread the word about a new product launch or sale via store coupons, loyalty discounts, or promotional codes that customers can either apply during their next in-store purchase or use online at your eCommerce store. Everyone loves a good sale, especially these days, so if your company is offering a new discount, but your competitors are not, what better way to entice shoppers to choose you over the competition than a door hanger ad containing a special discount code to help them save on their favorite products? 

Want More Unique Advertising Solutions?

With more customers staying at home these days, it’s essential that your brand’s marketing efforts work even harder to reach customers where they are! With door hanger ads, you can connect customers to your brand with eye-catching display graphics that won’t get lost in the junk mail pile. 

To learn more about this and other OOH advertising campaigns, contact AllOver Media today! We’ll help you define your target audiences’ persona, desires, pain points, etc., so you always know how to put the right message in the right customers’ hands! 

The Growing Value of Gas Station Advertising Amidst COVID19

gas station advertising

Despite many Americans being encouraged to stay at home during this time, gas stations are one of the essential services still in business. Even as store fronts close and people work from home, gas stations are continuing to operate as usual to serve the needs of their communities. Because of this, gas station advertising poses a unique opportunity to reach customers effectively during this time. 

It’s reported that the average person stops at a gas station to refuel their vehicle at least 5–7 times per month. While this statistic may be lower during this time, drivers that are filling up remain static (i.e. stand idle at the gas pump) for at least 3 minutes. This affords you an uninterrupted time slot to advertise your products and engage more customers with your unique brand messaging.

In a previous blog post, we discussed the benefits of Convenience Store Advertising and lightly touched on which platforms help boost better brand recognition and point of purchase sales, including gas pump advertising. Here, we’ll dive a little deeper on the different types of gas pump ads and how they can help you connect more customers, in less time and in more areas, to your brand.

Types of Gas Pump Advertising

Gas Pump Toppers: Gas pump toppers sit conveniently at eye level of potential customers. Drivers see your ad the first time, when approaching the pump to insert their credit card before refueling, and they see it again while they stand there waiting for the nozzle to let them know their tank is full. This type of brand exposure is so effective because it positions your ad to be seen multiple times throughout a single transaction, and it brings the customer directly to you, making it less invasive than other ad campaigns.

Gas-Nozzle Advertising: An increasingly popular method for advertising your company, gas-nozzle ads get you even closer to your target audience. Through engaging brand messaging and creative visual elements, you can instantly attract the attention of customers and keep their focus on you throughout the entire refueling process. In fact, this type of gas pump advertising can generate up to 116,000 impressions per month, per gas station, which means you’ll reach more customers across each location.

Other Creative Options: A unique aspect to gas station advertising is the option to be creative with each location’s specific layout. For example, an advertising banner placed on a gas station’s ice chest may be a great option to get in front of shoppers while they fill up. Floor decals, door tags, and other in-store advertising are effective ways to ensure your brand gets noticed near the point of sale. Be sure to ask your advertising representative about all the options available at a gas station. You may uncover some truly creative opportunities!

Getting Started with Gas Pump Advertising

According to Chrom.com, “The first step in advertising at local gas stations requires knowing everything possible about your target market…” At AllOver Media, we’ll work with you to identify your customer’s C-store personas and habits, so you can utilize gas pump advertising in either rural, metropolitan, local areas, or a combination of all three. One of the best things about this type of OOH advertising is that the majority of drivers visit gas stations that are approximately 1-2 miles away from where they live or work. This single fact allows us to help you profile target consumers with higher accuracy to ensure you bring your message to the right demographic in the right location.

To start planning and designing your gas pump advertising campaign, connect with us today for a consultation!

Creative Strategies for Bus Wrap Advertising in the Twin Cities

Planning to launch a new product? Or need help positioning your brand, so it’s always right in front of all the action? Bus wrap advertising is an effective marketing solution to help you grab the attention of commuters, busy shoppers, pedestrians, and tourists in more places and in less time.

Bus wrap advertising has been around since the early 1900s, beginning with Milton Hershey of the Hershey Chocolate Company. Hershey was considered the first businessman to paint his company’s logo on the side of his vehicle, allowing other motorists and pedestrians to see his brand and think, “chocolate!” Since then, mobile billboard advertising has evolved and appeared on transit buses, metro trains, semi-trucks, and more to help businesses promote their products on the go. 

Why is Bus Wrap Advertising so Effective?

As with many Out of Home (OOH) advertising strategies, bus wrap advertising helps bring your brand directly to customers, where they’re more likely to engage (i.e. complete a purchase). 

For example, let’s say you’re planning to launch a new energy drink, and you want to get the word out to more people, specifically in targeted areas (metropolitan cities), where customers have a shorter distance to make a transaction. Having a mobile, visual representation of your product on display ensures more people see your advertisement and feel the urge to find out more (i.e. go to their local retailer to learn more or potentially make a final point of purchase).

Other benefits of bus advertising include:

  • Because we live in a world of instant gratification, there are many other brands also competing for your customers’ attention. Bus wrap advertising allows you to seamlessly broadcast your products and services, using strong visuals and clear messaging, to engage more people on the spot, meaning you send the right message at the most opportune time for better engagement. 
  • Let’s not forget that while walking or driving, customers are also more aware of their surroundings and are trying to concentrate on what’s moving in front of them. When they see your banner moving along the Metro area, they will instantly recognize your brand and form a connection.
  • It’s estimated that individual vehicle advertising can generate anywhere between 30,000 to 70,000 vehicle impressions a day. Therefore, having your advertisement wrapped partially or completely around a bus can ensure that more people see your message and that you leave a lasting impression with them for the rest of the day. 

Creative Strategies for Bus Wrap Advertising

As mentioned, bus wrap advertising continues to grow and evolve in major metropolitan areas, meaning you have more creative options to consider when planning the design, layout, and implementation of your banner. 

Here are some of our favorite creative strategies to inspire your design:

Utilize Surroundings: This strategy is especially popular in Europe, where brands often utilize the places around the bus (e.g. doorways, tires, back windows, articulation joints, etc.) to creatively drive their message to the viewer. An example may include having the bus’ doorways create two separate images: one when they open to let passengers on and off and another when the doors close. This helps create excitement and more engagement for your brand that people can’t help but pay attention to. 

Clear, Simple Messaging: Though bus wrap advertising allows you to reach more customers in a broader area, you do have limited time to get your message across. Bus wraps with more graphical elements and less wording tend to engage customers more, as they only need to look at the advertisement for a few short seconds to make the connection to your brand and to the products/services you are advertising. 

Keep it Local: Another creative strategy might be to hone in on the local Twin Cities look and feel. When people see an advertisement that includes images or messaging related to their local area, they are more likely to connect with the advertisement immediately, as they already share something in common with your brand. This might include having verbiage that includes, “Minnesota’s top choice for…” or “The Best…in the Twin Cities.” 

Is Bus Advertising Right for Your Brand?

Having a larger-than-life advertisement can help you cut through the ad clutter and instantly connect customers to your brand. To learn more about the benefits of bus advertising, truckside advertising, mobile digital billboards for trucks, and more, contact AllOver Media today. 

As experienced OOH advertisers in the Twin Cities, we’ll help you build better brand awareness and ensure your message gets to the right people at the right time. 

C-Store Advertising: Reach Your Customers Where They Live and Work

C-Store Advertising

Convenience stores and gas pumps offer a central hubspot for spreading the word about your brand to more customers on the go. According to the National Association of Convenience & Fuel Retailing, “Convenience stores are intensely local businesses that offer an ever-growing range of products and services. Most of all, they sell convenience, allowing customers to quickly buy what they need and get on with their day.”

With more than 1,400 transactions a day, and over 83% of all in-store merchandise consumed within the first hour of purchase (per NACS Convenience Tracking Program data), convenience stores can help you sell your products fast and more frequently.

Benefits of Convenience Store Marketing

More Convenience: On average, the majority of c-shoppers live and work within a two mile radius of convenience stores. This allows you to target your primary audience across multiple geos and in heavily populated areas.

More Engagement: Marketing your brand in distraction-free zones, like gas pumps, creates invaluable opportunities for your brand to successfully enhance experiences, drive awareness, and inspire more point-of-purchases, as your customers only need to walk inside a convenience store to complete their shopper’s journey.

Types of Convenience Store Ads

  • Gas Pump Advertising: Gas pump topper ads help target potential customers in both metropolitan and rural areas. Positioned at eye level, these types of convenience store ads easily engage customers while they’re left standing in place, filling their gas tanks. By creating a fun, engaging ad that showcases your products or new promotion, you have their full attention and are more likely to influence their transaction.
  • Gas Nozzle Advertising: Put your brand message right into the hands of your customers. As daily commuters grab the nozzle to fill up, your ad will instantly draw their attention. And because customers spend an average of 3-5 minutes at the gas pump, you have their undivided attention to promote a product or increase brand awareness.
  • One Sheet Posters: Branded poster sheets are typically located at or near the point-of-sale of your product. These types of convenience store ads have the ability to influence your customers’ behaviors at the most meaningful stage in the buying cycle.
  • Ice Box Advertising: Visually striking, ice box wraps are viewed multiple times, creating increased brand impressions and influence.

If you’re considering or already running c-store advertisements, a great supplement to this is geo-fencing mobile advertising. Geo-fencing geographically targets your brand’s advertisements to the phones of potential customers near your OOH advertising placement. This unique ad targeting paired with close proximity to additional advertisements is a powerful combination for generating fast awareness among your target consumer base.

Plan Your Convenience Store Ads with AllOver Media

Convenience stores represent high traffic areas, where the majority of consumers visit regularly and are more likely to buy at the point-of-purchase. To learn more about the benefits of convenience store marketing, contact AllOver Media to get started with your campaign.

Ready to get noticed? Discover AllOver Media’s suite of advertising solutions.

5 Advantages of Digital Billboard Truck Advertising for Brands

Digital Billboard Truck Advertising

We live in a world of instant gratification. If a song, podcast, or digital ad shows up on our smart devices, we simply hit select or swipe away to something we like better. For the customer, this is a convenient feature, but if you’re a brand or business trying to promote your products, it is often easy to get lost in the mix. 

A simple (and effective) solution to ensuring your brand attracts new and recurring customers is digital truck billboard advertising!

The truth is that most people are more familiar with this type of OOH (out of home) advertising than any other ad type. While sitting in traffic waiting for the light to turn green or parked outside your favorite retailer, you’ll likely come across a mobile digital billboard on the side of a truck or bus line, which, more often than not, will entice you to engage further with that brand or even purchase that product before heading home for the day.

Top 5 Reasons Why Digital Mobile Truck Advertising Works

  1. More Brand Recognition: Digital truck advertising on the side of trucks helps get your brand’s message to more people, in less time. Let’s face it; it’s hard to ignore a 15 ft mobile billboard headed in your direction with your favorite brand promoting its new product. Mobile billboards on trucks allow more people to see your brand, more often, thereby improving brand awareness and recognition in more places.
  2. More Advertising Options: Thanks to new advances in technology, mobile advertising doesn’t mean static mobile billboards. Now, you have the option of choosing LED mobile billboards that can feature videos, images, gifs—you name it; giving you more creative freedom to promote your brand and engage your shoppers!
  3. More “Foot” Traffic: Digital mobile advertising is all about targeting your customers at the right time. In most cases, they’re already en route to their next destination. But if they see one of your digital mobile billboards parked outside your store’s entrance or cruising near a local retailer that sells your brand, the point-of-purchase experience increases exponentially!
  4. More Control: One of the greatest advantages of digital mobile billboards is having the control of where and when you want your trucks to show up. This allows you to put all that digital marketing strategy to better use. If you know your target audiences’ age, demographic, and location, you’re better equipped to advertise in the right places, drawing in even more customers. And if a location becomes sparse throughout the day, you can quickly reroute your truck to hit denser areas where you’re sure to engage more customers!
  5. More Reward: More research and studies on the impact of digital mobile billboards continues to demonstrate that this type of OOH ad campaign strategy is an effective, cost-savings solution for brands to promote their products and services. Referring back to the example of using other ad campaigns, such as digital ads for smartphones and devices that can get ignored or easily swiped away, mobile billboards offer a higher reward and return on your investment.

Partner with the Best in LED Mobile Billboards

Looking for a trusted partner with a strong portfolio of successful digital mobile solutions? AllOver Media has the ad campaign and strategy you need to promote brand awareness and get more customers to your products. Contact us to learn more!