In an age of constant stimulus, we’re always on the lookout for better ways to engage more customers. And because folks are staying home these days, billboard advertising may not have crossed your mind. But it should!
Billboards are a great way to efficiently connect consumers with your products, services, and standards. On average, 71% of Americans report that they “consciously” look at billboards, and over 50% report to being highly engaged by a billboard ad they’ve seen in the last month.
Whether it’s on a daily train commute, a road trip, or an evening jaunt, billboards have the capacity to influence a point of purchase in real-time.
With so much advertising happening, creative billboards ads are more likely to get and keep your audience’s attention. Luckily, there are tons of ways to get creative with your Out of Home (OOH) advertising, and AllOver Media is here to help! We’ve pulled together five of the best billboard ad ideas to help you get inspired!
5 Creative Billboard Ad Ideas
- Think Outside the Box – Go beyond the four corners of your billboard ad display and imagine ways you can incorporate a stronger brand message in fewer words. You may choose to use a stunning image as a focus point to draw viewers in for a closer look. A great example of this is Mike Sicam’s Pond’s Facial Wash OOH campaign in 2007. The message is clear, and the visuals help demonstrate that billboards no longer need to be two dimensional.
- Always Keep the Message Simple – Using a strong visual to help convey your brand’s unique selling point is much more effective than cluttering your ad campaign with distracting words. Check out the simplicity of Penline Stationery: Strong Tape. The message is simple and the only words on the ad are the company’s logo, which is strategically placed, so it never takes away from the powerful impact of the display.
- Consider the Color – Using bright colors can help catch (and keep) your audience’s attention. In areas where the scenery is often green (highways, rural areas, etc.), take advantage of oranges, yellows, reds, and even pinks. In the reverse situation, where buildings are brick, metal, or glass, try using colors that contrast with these materials. We love the example of Leo Burnett’s “Fresh Salads” in 2008. The vibrant greens bring life and excitement to the dreary backdrop of buildings surrounding this popular Chicago billboard.
- Don’t Be Afraid of a Little Humor: Everyone can always use a good laugh, especially these days. By infusing humor into your billboard ad campaign, you can create an instant and memorable connection with your audience. The 2008 Cadbury ad campaign is a great example. We all love chocolate. Some of us so much that we’d climb on top of a giant chocolate bar ad to get a piece of the chewy goodness inside. This playful ad demonstrates that having a little fun can still get your message across!
- Keep Your Message Moving: Did you know mobile billboards receive 2.5x more attention than static billboards? By adding mobility, your creative billboard ad will get more people excited about what you have to offer. Digital truck billboards provide you more opportunities to get a better bang for your buck, as it helps you market multiple messages and reach more people in more places, in less time! At AllOver Media, we specialize in mobile truck advertising and digital billboard trucks. These forms of OOH ads offer more flexibility and allow you to incorporate all the creative billboard ad ideas we’ve listed above—and then some! Because rather than settling for static images, digital billboard trucks use LED technology to play videos, showcase animated art, and so much more!
To see our trucks in action, check out our portfolio of work!
Hit the Road with Your Billboard Advertising
Ready to create a stunningly simple ad campaign to catch even the busiest eye. Partner with AllOver Media to get the message you want delivered to the right audience at the best time with mobile digital billboards! Together, we’ll help you create an effective ad campaign to engage customers…even the ones late for work!