Truckside billboards have been around almost as long as transit itself. But while other versions of advertising have lost their traction over time, truckside advertising has actually become both more efficient and more effective in recent years. Truckside ads are creative and effective ways to reach your target audiences and becoming increasingly attractive as media audiences get splintered across more channels.
Here are 5 awesome advantages to using truckside advertising in your next campaign.
1. Audience Reach
Truck wraps are billboards on wheels, targeted to the specific regions or neighborhoods that are most applicable for your campaign. Transit advertising gives you the opportunity to target a very select segment of the population, meaning it may be possible to target by specific ethnic backgrounds, demographic characteristics, and so on.
They work so well because they appear in many areas of your customers’ daily lives — on the commute to work, where they shop and congregate, where they travel — providing large format, high-impact coverage all day, every day.
A truck wrap can be purchased for a very reasonable cost per impression.
Transit advertising outperforms with the lowest average cost per impression of any other media. It outperforms traditional media by reaching consumers within the same half-hour they are considering purchases, deciding on purchases, and making purchases — usually while they are traveling or commuting.
Unlike radio, TV, or Internet advertising, your audience can’t turn off, tune out, or click away from transit advertising. Your message is in their sightline where they live, work and travel on a daily basis.
Transit advertising appears in urban and suburban areas where many people gather, pass by on their way to and from work or home, or visit for shopping or dining out. All day long your advertising message is viewed by current and potential customers.
Truck ads delivers immediate brand recognition, what you have to offer, and where consumers can find you. That larger-than-life impact leads to exceptional recall when customers seek your product or service.
With extensive market coverage and full-color designs, truck wraps deliver images that are eye-catching and memorable.
Given a variety of platforms, transit advertising can create striking images that are brought to life with 3D life-like images.
Repetition is the key to any successful advertising campaign. Transit advertising provides a constant reminder, keeping your brand, service, or product fresh in your target audience’s mind — especially when they are on their way to make a purchase.
There are more vehicles on the road today than ever before, so transit advertising delivers a message that packs a punch. The larger-than-life, bold ads reach consumers that drive as well as consumers that ride the bus, adding to the audience with every mile on the road.