Combine complimentary Pepsi and Frito Lay brands to leverage synergies and drive incremental volume/revenue.
Need to intercept consumers during their daily routines.
Remind consumer while they are out during weekends about the fun Pepsi products bring to the summer.
Developed targeted Outdoor Gas Station advertising that targeted both General Market and Multicultural consumers.
• Gas Station Advertising (and C-Stores) are the prime locations for male target audience to purchase snack and beverage products — effectively drove trial of snack and beverage products
• Program ran during peak summer time period (12 weeks) and effectively linked the two Pepsi and Frito Lay brands